California Citrus Mutual to Contribute $150k to Water Bond Campaign; $50k to Latino Outreach
September 29, 2014
California Citrus Mutual (CCM) will directly contribute $150,000 to the campaign to pass Proposition 1, the water bond measure.
The CCM Board of Directors voted unanimously to support the measure in order to secure a reliable and sustainable water supply for California agriculture and communities across the state.
"We are in a state of unprecedented crisis in terms of water supply," says CCM President Joel Nelsen. "CCM worked closely with members of the legislature to create a long term solution path for the State's water infrastructure and sustainability needs. It is essential to the future of agriculture in California that voters approve Proposition 1 this November."
Proposition 1 includes $2.7 billion to build additional water storage that will alleviate pressure upon Millerton Reservoir and water users on the Friant-Kern Canal in critical drought years such as this. Approximately 58% of U.S. fresh citrus is grown by farmers in the Friant service area who received zero surface water allocation from the Central Valley Project for the first time in the project's history this year.
"CCM's contribution of $150,000 is an investment in our future, and the future of California," says CCM Board Chairman Kevin Severns. "It is critical that voters understand the importance of the issue and vote to pass Proposition 1."
Additionally, CCM has committed $50,000 to the "El Agua es Asunto de Todos" (Water is Everybody's Business) outreach campaign to raise awareness among the Latino community about the importance of a reliable water supply for California's economy and jobs.
"CCM is proud to support the 'El Augua' campaign in its effort to empower the Latino community to support policy that creates water for California," concludes Nelsen.