Bowles Farming Co. Shares Success Secrets

Google Hangouts Helps Bowles Farming Communicate Throughout

By Mikenzi Meyers, Associate Editor

When it comes to agriculture, Merced County-based Bowles Farming Company has it figured out. With 160 years of experience, and six generations worth of history, the company has had a major influence on the state. Danny Royer, Vice President of Technology at Bowles, has valuable insight on what makes the company so successful.

Royer is in charge of the technology behind growing various crops including tomatoes, cotton, wheat, watermelon, and other organic commodities. He said that the key to solving issues is by sharing data within the operation.

“Data is what’s going to provide the solution, but we have to create systems that give the people [the data] who have the competencies to solve the problem,” he explained.

One way Bowles Farming Co. is able to achieve this is by using Google Hangouts on the farm, which enables them to communicate with different sectors of the operation single-handedly.

“We’ve got to be a little more transparent and open about sharing our information with people that are coming from the tech sector trying to help us,” Royer said.

California Ag Today2021-05-12T11:05:08-07:00November 5th, 2018|

WG Center for Innovation and Tech Celebrates Three Years

WG Center Brings Technology to Ag

By Patrick Cavanaugh, Editor

The Western Growers Association’s WG Center for Innovation and Technology in Salinas is turning three years old. Dennis Donahue, mayor of Salinas from 2006 to 2012 and currently the consulting director at the center, spoke to California Ag Today recently about the anniversary.

This center houses more than 50 ag-tech startup companies and is a hub for new developments in ag-tech with services ranging from infield robotics to renewable energy.

“The reality is you have to be making progress on all these things all the time,” Donahue said.

The agriculture industry as a whole is facing many problems, including water supply, labor supply, water quality, and crop protection. And that’s why it’s so crucial for these startups to keep coming up with these new innovative solutions.

“Labor is a challenge because it’s getting tougher,” Donahue said. “The cost issues are—the supply issues are—intensifying, so that puts a lot of pressure on the automation piece and proof of concept, particularly in the field.”

“How do you get something crop off the ground, out of an orchard or clipped from a vineyard? That’s going to occupy a lot of time, cost efficiency, and technology. Those things are at best with some focus at three- to five-year play, and our problems may come a little sooner,” Donahue explained.

“California agriculture and the folks we deal with in the Western Growers network are bound and determined to address these problems. We often get a real dose of realism. ‘Look, here are the issues. Here are some of the things that haven’t been working well, and we need to work better, and we need to work faster.’ But, there’s no quittin’ the dog. You know, I think the industry is fully engaged, understands the challenges, and we’ve got a pretty good group of people determined to meet them on both the ag and technology side.”

California Ag Today2021-05-12T11:05:09-07:00October 4th, 2018|

Caltec Ag Keeps the Industry Up to Date

Caltec Ag is Busy with Research to Help Farmers

By Mikenzi Meyers, Associate Editor

Rudy Monnich

It’s no secret that technology is more advanced than it’s ever been, and the agriculture industry is no exception. Rudy Monnich, president of Caltec Ag, is helping to ensure that growers are provided with new and innovative technology to improve their crops.

Caltec Ag is a consulting and contract researching group based out of Modesto. They have been in business for about 64 years, and throughout their farming and research, they know firsthand that advanced technologies are key to progressive farming. Not only do they distribute products throughout the United States, but Monnich explained that this year, they are doing over 300 test blocks, mostly on crop protection materials that are all new and innovative.

Research between Caltec Ag and a company they work with led to the discovery of a new organic bacteria that Monnich described as “just phenomenal.”

He also highlighted the effectiveness and efficiency of drones that the company was able to observe in Japan. Not only was the drone able to spray specific locations of a field versus the entire thing, but it was more effective when it came to getting photographs and the data behind it.

“That’s what’s really important to the growers,” Monnich said.

California Ag Today2021-05-12T11:05:10-07:00July 17th, 2018|

iTrade Helps Growers

iTrade makes Growing and Shipping more Efficient

By Jessica Theisman, Associate Editor

In a recent interview with California Ag Today, Dan Reighn, director of grower/shipper sales for iTrade, discussed how being a part of the system is helping the grower, shipper, supplier, and customers with iTrade’s efficiency by streamlining the process.

Cloud-based solution is key to the success of its speed. This will allow the information to flow quicker through all the channels by effectively being more beneficial to the grower, supplier, shipper, and inevitably the customer.

“The grower, shipper, and the supplier earn a lot of benefits when they are on our network every day transacting with 40 or 50 of their customers using an easy-to-use system, and we are able to handle that transaction for them rather than a purchase order being emailed or faxed or phone call,” Reighn explained.

iTrade is an efficient way to transact with buyers. It is a cloud-based software solution. There are carriers on the network to assist as well as field mobile systems that a grower can use at the source of picking. From that point, inventory can be done from the field to storage to assist the distribution.

“There are users in South America, Mexico, U.S. and Canada that are using our software on rugged mobile devices in the field,” Reighn said. “These customers are able to print off a PTI label, apply it to a case in the field as well as an electronic harvest tag. This also allows the supplier to know exactly what pallets, how much is in the field, when it is going to be received to the cooler, and when they can get that load off to Walmart or Safeway or Kroger.”

California Ag Today2018-04-26T15:27:39-07:00April 26th, 2018|

Helping Consumers Understand Ag Tech

Bayer Does Consumer Research on Ag Technology

By Patrick Cavanaugh, Editor

Adrian Percy, Global Head of Research and Development for the Crop Science Division of Bayer, recently spoke with California Ag Today about consumer opinions on agriculture and ag tech.

“The public trusts farmers. There’s a high degree of trust, and I think that comes from the fact that there is an emotional connection with food, the fact that growers are known to be trying to work sustainably,” Percy said. “Often times, farmers look from generation to generation in terms of passing the farm down, and I think that’s still understood by the public, even if some of the technologies we’re using … people have some reservations about.”

“I mean, it’s not just consumers in the U.S., it’s also in the European markets and South America and in Asia,” Percy explained. “We’re seeing a lot of questions coming up around agriculture, and as an agricultural input company, we think it’s our role to help understand that. And we hope to activate farmers or other folks in the industry to come out and talk about agriculture, enter into dialogue with consumers and explain what we do. I think that’s very important.”

Percy discussed a study that covered different topics, including consumer opinions on innovations in agriculture.

“We looked to a whole bunch of different aspects. One of the things that was also interesting is just asking the general questions about do you believe: that innovation in agriculture is actually important? People came back, ‘Yes, we do believe that we need to innovate. We do see that there’s a need to feed a growing population and that we need to help farmers farm more sustainably with better tools,’” Percy said.

“On the other hand, when we quiz them about the individual tools, that’s where there is a reservation,” Percy explained. “People don’t necessarily like the idea of chemicals on the farm or GM technology in certain cases and certain parts of the world. So those are the types of discussions that we need to really go into.”

California Ag Today2021-05-12T11:05:13-07:00March 26th, 2018|

Entrepreneurship Forum is Biggest in Valley

Entrepreneurship Forum in Clovis on Nov. 15

By Patrick Cavanaugh, Farm News Director

The Central Valley Innovation and Entrepreneurship Forum will be held in Clovis on Nov. 15th. This forum should be the largest event for innovation and entrepreneurship in the Central Valley. Industry leaders, angel investors, entrepreneurs and business owners will be there to share advice and strategies on how to make it in today’s economy.

“We are gearing up for our big event that will be held at Clovis at the Veterans Memorial District in the auditorium,” said Helle Peterson, manager of the Center of Irrigation Technology at California State University Fresno.

“We actually have the whole building because we have multiple things going on. We will have a series of workshops during the day that’s all around financing, investment, entrepreneurship, innovation. We also have five companies that will pitch their technology or their business to a group of potential investors. The whole community will be there, and we’re very excited about that,” Peterson said.

“There’s an evening program attached to that, which we call the stock exchange. It’s where we will have 20 entrepreneurs exhibiting their technology business and then the audience will go around and invest in these businesses with monopoly money. It will create excitement of which company we think will be more successful,” Peterson said.

The keynote speaker will be Paul Singh, the founder of disruption Corporation.

“He’s actually one of the founders of 500 Startup, which is a really well-known accelerator in the Bay area, and he can really talk to that entrepreneurship innovation space,” Peterson said.

Find out more about the event and register for it here.

California Ag Today2017-10-23T16:50:59-07:00October 23rd, 2017|

Fresno State’s WET Center Home to BlueTechValley Entrepreneurs

BlueTechValley Series – Part 3

By Patrick Cavanaugh, Farm News Director

We’re continuing our series on California Ag Today regarding the BlueTechValley Initiative, which was established on the Fresno State campus in 2011, and part of an innovation cluster that provides access to commercialization services that will accelerate innovation and growth of water and energy-oriented companies in 39 counties from central to northern California.

We spoke to Helle Petersen, the manager of the Water, Energy and Technology Center – also known as the WET Center – at Fresno State, where BlueTechValley is centered.

“The WET Center is a physical building located on the Fresno State campus, and it has six offices for entrepreneurs that want to grow their water, energy or agricultural business and be around companies that share those same visions and the same business,” Peterson said. “The WET Center also has a testing lab to test different kind of water technologies.

“The WET Center is very unique. I haven’t really seen anything at any university that’s the same. It was built in 2007 as a partnership between Fresno State and what used to be the Central Valley Business Incubator, but now it has rolled in under the International Center for Water Technology, and it’s part of their program,” Peterson said.

Petersen said it is a very busy place. “As I mentioned, we have six offices, but we also have about 30 other company startups … [and] also more mature companies that are members of the center, and they really want to be part of the community, if you will, because there’s something synergetic about working with companies or maybe talking about some of the same problems you have when you work in the same industry.”

Peterson said the WET Center is expanding for those entrepreneurs that may be coming out of town.

“Actually what we’re doing is across the street … there’s another smaller building that we are actually incorporating into the WET Center, and we’re going to build an additional six offices there, plus a plug-and-play space,” she explained. “ Let’s say you have a tech company out of the Bay Area and you’ve kind of outgrown that space, because you’ve realized you need to be in the central San Joaquin Valley if you have anything to do with agriculture. So you can come down here for a few days a week or a month, and you have a workspace. You also will have a conference room that you can all use.”

This is part of an ongoing series on the BlueTechValley Innovation Cluster, which includes entrepreneurs at several California State Universities and the Sierra Small Business Development Center. It’s all about finding efficiencies in water and energy.

California Ag Today2021-05-12T11:05:15-07:00September 13th, 2017|

AgTech—The New Frontier for Farming

AgTech: Bringing Agriculture and Technology Together for Success

by Emily McKay Johnson, Associate Editor

Aaron Magenheim, an innovative leader in the AgTech movement, helps startups and investment companies understand production farming in California to bridge the disconnect between farmers and evolving technology. Enabling farmers to be on the cutting edge of technology has been key to the success of his company, Ag Tech Insight (ATI).

Aaron Magenheim, AgTech Insight founder

Magenheim grew up in a family agricultural irrigation business on the Central Coast, Signature Irrigation, and has supported growers his whole life. Four years ago he started Signature AgTech, a stand-alone agriculture technology company, which sells, installs and supports various technologies for growers on the Central Coast and in the Salinas Valley.

The turning point occurred when, according to Magenheim, “I started spending a lot more time in Silicon Valley, and about two years ago I saw a huge disconnect among bright people with great ideas, a lot of money coming into the market and the knowledge that many farmers have absolutely no clue there are solutions 50-100 miles away.”

“That’s when I started AgTech Insight,” Magenheim continued. “I had no clue what we were going to do with it. We have evolved through a number of different situations and built a great team. We started doing meet-ups about a year and a half ago, and we have done nine or ten of them now.”

“We’re at the point now where we are getting collaboration from the city of Salinas and other Monterey Bay economic entities coming together to work with us to build meet-ups and more activity in the area.”

Helping Growers Understand

“As we’ve talked with growers and helped them understand what technology can do to them,” Magenheim explained, “we have also raised money for some companies through grower funding to develop technology and installed in the field. Through that process, we have found growers are really interested in working with and helping early-stage companies. But the value proposition has changed; growers used to have a good value proposition to help an early stage company because they would get use for two or three years of a new technology in their operation before someone else did and profit from that.”

“We’re starting the AgTech Grower’s Alliance (ATGA) —a next generation, ag industry-backed ecosystem to advance the development of AgTech businesses,” Magenheim detailed. “From prototype to market expansion, ATGA, a catalyst for the adoption of technology in agriculture, is basically putting a fund together to allow growers to invest in early stage companies before they’ve put a million dollars into their product, and develop their idea from concept to a scalable point that attracts Silicon Valley [investment],” Magenheim said.

ATGA is growing, even outside of California. “We’re stamping out a satellite in the Turlock area,” Magenheim stated, “and I’m heading to Chicago tomorrow to meet with groups of growers to establish another satellite in that area. This can happen in a lot of different regions—bringing the technology together. It’s really a community effort bringing the growers together,” he said.

Field-level actions

Magenheim wants to track equipment and improve collection of in-field data. “I want to be able to go to a field and see when it was disced, when it was listed, when it was watered, when it was planted, when we should harvest, and what that projected harvest is going to be,” he elaborated. “We have a lot of companies working on software and big data and Internet of Things (IOT) and that’s great; but if you can’t get that information from the field, and you don’t have a place to pull the data from, then it doesn’t exist. We really concentrate on a lot of field-level actions.”

“People are coming from schools such as California State University, Monterey Bay (CSUMB) and Hartnell College in Salinas, and from all over the country at this point,” Magenheim said, “whether they are educators or students trying to understand where their opportunities are. Growers come to our events to learn and understand where technology is going and how their operations can benefit. Then you have a lot of technology people. We get people from Silicon Valley and from Western Growers Center for Innovation & Technology coming down to hear what the growers are talking about and looking for.”

_______________

Over the past 45 years, Ag Tech Insight (ATI) team members have been integrating the best ideas and advancements available to the agriculture industry, including designing, building, and implementing new tractor equipment; revolutionizing row crop irrigation by incorporating drip tape in Salinas Valley; and starting drip tape recycling programs and hydrostatic harvesting. AgTech has brought dozens of new software solutions to the market, from multiple GPS asset tracking systems to world-leading data collection and remote management. Recently AgTech diversified and significantly improved current monitoring and control systems for some of the largest names in the agricultural industry.

California Ag Today2021-05-12T11:05:55-07:00June 22nd, 2016|