Salinas Valley Short-Course to Focus on Business and Regulatory Drivers for Coastal Crops

The October 7-9  Specialty Crop School features California’s Salinas Valley where lettuce, cole crops, strawberries and wine grapes reign.

This intensive 3-day course has been specifically designed for suppliers to specialty crop businesses who require an in-depth understanding of key drivers impacting Salinas Valley growers and their purchasing and management decisions. The year-round production cycle of the Salinas Valley sends fresh leafy greens, vegetables and other cool season crops to markets around the world.

Participants will return to their organizations equipped with new information to refine their business strategies according to new food safety, pest management, traceability and water requirements as well as meeting retailer demands.

The Salinas Valley School, headquartered in Watsonville, will include field visits to farms, processing facilities and research centers as well as discussions with growers, pest management experts, agronomists, regulators and university scientists. Field stops are planned in lettuce, cole crops, artichokes, strawberries, seed production and winegrapes.

Featured speakers include Bonnie Fernandez from the Center for Produce Safety at UC Davis; Richard Smith, Monterey County Cooperative Extension; Becky Sisco from the IR-4 Minor Use Registration Program; Richard Spas, CA Department of Pesticide Regulation and representatives from several local farming companies.

Early-bird rates are available until September 10 and registration closes on October 1. Class size is limited and seats are available on a first come, first served basis.

For complete Specialty Crop School course topics and registration information, go to www.specialtycropschool.com