American Pistachio Growers Introduces New Ambassadors
By Patrick Cavanaugh, Deputy Editor, California Ag Today
American Pistachio Growers (APG) held its annual summer luncheon late last week in Visalia, shared the organization’s marketing plans with a large crowd of growers, and introduced the newest APG ambassadors.
Richard Matoian, executive director of APG, framed the meeting, “We’re voting on our budget for the upcoming year, so it is a good opportunity to tell our growers what we are doing on their behalf to promote and to help sell pistachios.”
Bree Morse, recently crowned Miss California and now serving as an ambassador for American Pistachio Growers, effused, “We have so many once-in-a-lifetime opportunities being here today at the annual luncheon. It’s neat today because I get to meet and interact with the people in the industry, APG staff and the growers themselves, who are behind what I’m representing. We have amazing opportunities; I get to go to China in December to be Ambassador of American Pistachios abroad, and I’m just really excited to be the face of pistachios.”
Another great APG Ambassador introduced at the lunch was Sanya Jones, the recent Season 16 Biggest Loser television show runner-up, who lost 144 pounds. And guess what? Jones considers pistachios an important part of her success, “Well the funny thing is, I always loved pistachios. I would always get them for my dad as a kid and we would sit in front of the tv and eat them mindlessly.” Anecdotally, Jones shared that pistachios was the one food that her dad would put his teeth in to eat!
“But once I got to the ranch,” Jones continued, “Cheryl Forberg, chef and nutritionist for the tv show, got them on the menu for us. Pistachios are nice when you are a food-addict or a bulk-eater because they make you slow down. I can’t just inhale them; I have to slow down and crack them open. Plus, they are so nutritionally wonderful and keep me fuller longer.”
Who can argue with success?
Featured Photo: Bree Morse, Miss California