California Milk Advisory Board Rolls Out New Social Media Series
By Aiden Glaspey, Editorial Intern
The California Milk Advisory Board, based in Tracy, recently released a new social media series called Real California Dairy Stories. California Ag Today spoke to Jennifer Giambroni, the director of communications with the California Milk Advisory Board, about the project.
“It’s a series of short, analyzed videos with our dairy families because when we talk to consumers, it’s really sharing the story, not just about the food, but about the families. So it’s all about returning to real. Real foods from real families, kissed by the California sun.”
Giambroni said the dairy food story is easy to tell.
“Obviously everyone loves dairy products. They love dairy foods. But we really want to get to know the farmers behind the seal. Why do you care if you buy that Real California Milk product? It’s because you’re supporting actual dairy families.”
“So Real California Dairy Stories goes into the field with our California Dairy Families, and just tells little ‘moment in time’ stories. We just launched this on our social media platforms. They’re all on our YouTube channel at Real California Milk,” Giambroni said.
Celebrate National Ice Cream Month with California Ice Cream and Flavors!
By Lauren Dutra, NAFB Summer Intern and Assistant Editor
First established in 1984 by Ronald Reagan, the 40th President of the United States,National Ice Cream Month was scheduled for the month of July, with the third Sunday of the month designated as National Ice Cream Day.
Jennifer Giambroni, director of communications, California Milk Advisory Board, explained why Californians, in particular, have so much to celebrate during National Ice Cream Month. “As the number one ice cream state,” she said, “we produce 126 million gallons of ice cream a year.”
California also leads the nation in milk production, and 99 percent of dairies in the state are family-owned. Including milk production on farms and milk processing, the California dairy industry, supports about 190,000 jobs in the California economy and contributed about $21 billion in economic value added in 2014, according to “Contributions of the California Dairy Industry to the California Economy,” by the University of California Agricultural Issues Center (May 14, 2015).
Ice cream, being both timeless and innovative, has evolved in flavors and varieties over the years, according to Giambroni, while still holding true to the traditional treat you grew up with as a kid. “Ice cream is an important category that represents a lot of the milk produced on California’s more than 1,400 family dairy farms and carry the Real California Milk seal,” she noted.
“We’re seeing adult-friendly milkshakes with the addition of spirits, ice cream sandwiches made with more than cookies, and sundaes with everything from balsamic vinegar reductions to red bean paste,” Giambroni elaborated. Other new ice cream trends include hyper-indulgent flavor combinations, including nuts and fruits grown in California, and “better for you” versions with probiotics, varying levels of fat and sugar, added calcium, lactose-free, and different kinds of oils. “We’re loving the olive oil and walnut oil ice creams for their subtle flavors,” Giambroni noted.
Approximately 12 pounds of Real California Milk are used to make just one gallon of California ice cream.
The California Milk Advisory Board works with bloggers on how to incorporate ice cream into events for children of all ages:
Rick’s Ice Cream–Blue Moon-A fruit loops tasting ice cream with super-secret natural ingredients
McConnell’s Boysenberry Rosé Milk Jam–Central Coast, grass-fed milk & cream and cane sugar, slowly-simmered to a thick, rich and decadent milk jam – then churned into house-made, boysenberry & rosé wine preserves.
Breyer’s Strawberry Ice Cream-packed with sun-ripened California strawberries picked at the peak of happiness!