CA Grape & Tree Fruit League Changes Name to California Fresh Fruit Association

The California Grape & Tree Fruit League announces it has officially changed its name to the California Fresh Fruit Association – an identity its members believe better defines the broad types of commodities it represents.

The California Fresh Fruit Association will formally present its new name to executive and legislative officials in Sacramento, CA during its Annual Fruit Delivery on Tuesday, August 12, 2014 from 10:30 a.m. to 12:00 p.m. And to celebrate this important milestone, an evening reception will follow with government officials and California Fresh Fruit Association members at Esquire Grill (1213 K St., Sacramento, CA) from 5:30 p.m. to 7:30 p.m.

The membership-based organization is one of the oldest agricultural trade associations in California, dating back to1921 with the California Growers and Shippers Protective League and in 1936, with the California Grape Growers and Shippers Association. Together, these organizations merged into the California Grape & Tree Fruit League. Today marks another momentous occasion, as the association has become the California Fresh Fruit Association and continues to represent its members in all aspects of public policy.

The Association’s Strategic Planning Committee presented the possibility of a name change in 2013 upon the completion of its five-year strategic plan. Members were approached by the Board of Directors to consider a new name that would encompass more of the commodities it represents, such as fresh grapes, blueberries and deciduous tree fruits including: peaches, plums, apricots, nectarines, pears, apples, cherries, figs, kiwis, pomegranates and persimmons. In summary, the Association represents the state’s permanent fresh fruit crops with the exception of citrus and avocados.

With support from the Board of Directors and the organization’s nearly 350 members, the California Fresh Fruit Association proceeds with business as usual under its new name, advocating for fresh fruit growers, shippers and marketers in Sacramento, CA and Washington, D.C. The California Fresh Fruit Association’s headquarters will remain in Fresno, CA.

“While undergoing a name change is no easy task, little has changed as we’ve made sure to continue with our responsibilities as usual,” said Barry Bedwell, president of the California Fresh Fruit Association. “As we began the process, we wanted to proceed with a name that accurately represents our members and the commodities they provide. We couldn’t be happier with our selection – California Fresh Fruit Association is exactly who we are and what we represent.”


About California Fresh Fruit Association

The California Fresh Fruit Association is the advocate for its members on a daily basis, which is made possible through the voluntary support of growers, shippers, marketers and associate members. The organization was created in 1936, mainly to negotiate railroad rates for shippers, and has since evolved into filling the industry’s need for public policy representation. Visit or call (559) 226-6330 to learn more.

August is National Peach Month!

Source: Amy Paturel; Self & Dale Mussen; Today’s Country

Not only are peaches a mere 38 calories (for a medium-sized fruit), they also boast measurable amounts of calcium, magnesium, phosphorous and vitamins C and K, plus a plethora of disease-fighting phytochemicals. A bonus: They taste great!

But don’t limit yourself to eating whole peaches as a snack. This versatile fruit is perfect as a topping for cereal or granola, or mixed into savory foods like quesadillas (think peaches with brie … YUM!), salads and salsas.

Yellow peaches are most familiar, but there are also white-fleshed varieties, as well as “donut” peaches, named for their halo-like profiles (they look like mini-donuts!).

No matter which variety you choose, there are a number of ways to play with your peaches. We asked Tara Mataraza Desmond, author of Almost Meatless — Recipes That Are Better for Your Health And the Planet, for a few suggestions:

1.     Make a salad: Just slice fresh peaches (yellow or white) with smoked mozzarella (or Buffalo mozzarella) and arugula. The combination is sweet, savory and peppery will make you think you’re eating something sinful, when in reality, it’s deliciously healthful.

2.     Get creative with salsa: Cut peaches into one-quarter inch cubes, toss with fresh torn basil, minced jalapeno and minced red onion for a quick (and tasty) topping on grilled fish or inside fish tacos.

3.     Break out the grill: Slice peaches in half, remove the pit, then grill over medium-high heat until warmed through and marked with grill char (about 2 minutes). Serve with angel food cake or berry sorbet.

4.     Take to the oven: Roast quartered peaches with cumin and chile-dusted pork tenderloin. Serve with quinoa.

5.     Get saucy: Blend two fresh peaches with three fresh plum tomatoes, one clove of garlic, one small shallot, a splash of cider vinegar and one tablespoon of olive oil for a simple barbecue sauce or marinade.

And if that wasn’t enough, here are a few fun facts about peaches:

  • Peaches are native to China, and they’ve been cultivated for more than a thousand years. To the Chinese, peaches bring good luck, wealth and protection. Chinese brides carry peach blossoms for good luck on their wedding day.
  • The Romans brought peaches to Europe from the Middle East.
  • The Spanish brought peaches to South America.
  • The French took them to Louisiana.
  • The English introduced peaches to their colonies in Jamestown and Massachusetts.
  • Christopher Columbus actually carried peach trees during his second trip to America.
  • There are over 700 varieties of peaches.
  • China is the number one producer of peaches in the world. Italy is second, California is third. California puts out about 50 percent of this country’s peaches.
  • Peaches are high in vitamins A, B and C.
  • Peach pits contain hydrocyanic acid – it’s poisonous.
  • The world’s largest peach is in Gaffney, South Carolina. It weighs over 10,000 pounds. It’s the town’s water tower built in the shape of a peach in 1981.