Bee Sweet Citrus Joins National Campaign to Support Healthy Eating

Bee Sweet Creates Everyday Healthy Eating Habits

News Release Edited By Patrick Cavanaugh

For the third consecutive year, Bee Sweet Citrus is eager to help kick off the Power Your Lunchbox Promise with Produce for Kids. The Power Your Lunchbox Promise, a national campaign, aims to encourage families and their children to eat healthier lunches, afterschool snacks and everyday dinners.

“Bee Sweet Citrus is very excited to take part in such an amazing, health-oriented campaign,” said Bee Sweet Citrus Director of Communications Monique Bienvenue. “For the past five years, Produce for Kids has done an amazing job of sharing healthy tips and recipes with families and educators. We’re eager to see how our combined efforts can help encourage healthy habits at home and in the classroom.”

The Power Your Lunchbox campaign  ends on September 23rd. Throughout the campaign, families will be encouraged to take an online promise that supports healthy eating at home and at school. For every promise made, sponsors of the Power Your Lunchbox Promise will make a collective $1 donation to Feeding America programs that support families and children.

In addition to the online promotion, Produce for Kids will be marketing register dietitian-approved recipes and nutrition tips on their online and social media platforms. Supporters are encouraged to use the #PowerYourLunchbox hashtag throughout the campaign to help spread awareness on their own social media accounts as well.

“As we celebrate the 5th year of the Power Your Lunchbox Promise, and over 1 million meals donated to Feeding America through the program, we could not have made such an impact without the support of passionate partners like Bee Sweet Citrus,” said Amber Bloom, the digital marketing manager for Produce for Kids. “Together, we’re creating a healthier generation one promise, lunchbox and meal donated at a time.”

USDA Awards Funding for Regional Centers of Excellence in Nutrition Education and Obesity Prevention

Source: Monique Bienvenue; Cal Ag Today Social Media Manager/Reporter

Today, the U.S. Department of Agriculture awarded $4 million in grants to establish four regional centers of excellence for research on nutrition education and obesity prevention, as well as a coordinating center, which will develop and test innovative nutrition education and obesity prevention interventions for underserved, low-income families.

“Nearly one in three children today is overweight or obese, and nutrition promotion strategies, including education, public policies, health systems, and environmental changes, are the key to reversing this trend,” said Sonny Ramaswamy, Ph.D., National Institute of Food and Agriculture director. “These grants provide the opportunity to improve the health of our next generation and ensure that all children have access to the tools they need to improve their nutrition and physical fitness.”

Together, Food and Nutrition Service and the National Institute of Food and Agriculture will support effective education and extension services through two preexisting programs; the Supplemental Nutrition Assistance Program-Education (SNAP-Ed) and the Expanded Food and Nutrition Education Program (EFNEP). This joint effort, known as the SNAP & EFNEP: Regional Nutrition Education and Obesity Prevention Centers of Excellence (RNECE) will establish centers at Colorado State University, Cornell University, Purdue University, and the University of North Carolina at Chapel Hill, and one national coordinating center at the University of Kentucky.

The National Coordination Center will coordinate communications across the four regions and disseminate findings. The national center will also aggregate data to share with policy makers and other stakeholders, and will work with NIFA to organize annual meetings with the regional centers. The interventions developed through the centers will likely benefit additional populations beyond SNAP and EFNEP participants.

The $4 million in funding supports USDA’s strategic goal of developing and extending a research-based approach to obesity prevention, ultimately producing measurable improvements in health, obesity, nutrition and physical activity-related outcomes.

“This joint grant program is one of the most important and powerful tools at our disposal to promote healthier choices and improved physical health among participants in our nutrition assistance programs,” said Food and Nutrition Service Administrator Audrey Rowe. “I am thrilled that we have been able to launch this partnership to drive innovation and increase our impact in preventing and reducing obesity.”

USDA’s Food and Nutrition Service administers 15 nutrition assistance programs. In addition to SNAP, these programs include the National School Lunch and Breakfast programs and the Summer Food Service Program which together comprise America’s nutrition safety net. Improving the diets of participants is a key component of USDA’s nutrition assistance programs. For more information, visit www.fns.usda.gov.