State of the Winegrape Industry

By Charmayne Hefley, Associate Editor

Growers attending the Grape, Nut and Tree Fruit Expo in Fresno last November had the opportunity to learn about the state of the winegrape industry from Nat DiBuduo, president of Allied Grape Growers. While DiBuduo acknowledged growers were facing challenges, he encouraged them to continue to work with the industry.

DiBuduo said the immediate challenges facing the winegrape industry—largely in the production and price of winegrapes—depend on the variety, “but I’m asking all winegrape growers to look at their crops, production levels and quality levels.” DiBuduo is asking growers to work with the wineries to get higher production numbers and contracts with higher prices for long-term sustainability.”

“I think 2016 will be a challenge, but I look forward to 2017,” he elaborated; “however, it’s not going to get better without the removal of some vineyards. We’ve got to get the price to where growers are sustainable and viable going forward,” said DiBuduo. “We supply a big base of grapes to in the industry. We want to keep that base despite dwindling sales.”

DiBuduo explained that growers could work on overcoming their challenges by remaining active in the discussion. “Go to meetings like this,” he explained. “Go to viticulture meetings. Work with specialists to get better production and better quality.”

DiBuduo also stressed the importance of designing labels and wines that appeal to millennials. Labels that stand out as creative and unique appeal to the millennial generation, which also does not hold the same brand loyalty as prior generations, he said.

Having labels and brands that are attractive to the millennials is important, DiBuduo said, because this generation cannot “be standardized into one-cookie-cutter-fits-all, so you’ve got to be energized. I think the winegrape industry has really done that. We’ve come out with a number of different blends of wines and different labels that catch the eyes of the millennials and get them excited.”

Patrick Cavanaugh2016-06-03T09:48:42-07:00January 19th, 2016|

HOLY GUACAMOLE! AMERICANS TO CONSUME A RECORD 240 MILLION AVOCADOS DURING BIG GAME WEEK

Source: http://www.avocadocentral.com

Over 111 million sports fans watched the Big Game last year, and nearly 64,000 sports fans will gather at the University of Phoenix Stadium on game day this year. The numbers are nothing compared to the amount of avocados – a food quickly becoming synonymous with the Big Game – Americans will consume this year. It’s estimated Americans will eat nearly 120 million pounds or 240 million fresh avocados during the week leading up to the Big Game on Feb. 1. That’s a whopping 3,785 avocados per seat in the University of Phoenix Stadium and it’s 21 percent more avocados than in 2014 – higher rates than ever before. The total amount of avocados consumed during the Big Game would be enough to fill an entire football field from end zone to end zone over 46 feet high.

While fresh avocados consumed during the Big Game are eaten in many ways, the most common is in the form of guacamole, and new research reveals that as rowdy Americans gather for the game, they try to stay well-mannered when they huddle around the bowl of dip.

To Dip, or to Spoon?

Despite the communal aspect of eating guacamole, most Americans who consume it (67 percent) use a spoon to scoop the dip from the serving bowl on to their plate before eating it, rather than dipping directly into the bowl with a piece of food. In fact, only 32 percent of consumers directly dip chips or crudités into the serving bowl. Cultural clichés may hold some truth when it comes to guacamole manners as well. Women are more likely than men to spoon onto a plate rather than directly dip (75 percent vs. 56 percent) and polite Southerners are more likely to be spoon-users than their Northern counterparts. Plus, the Northeast and the West tied (22 percent) as the regions most likely to take an “unfair share” of guacamole by scooping up as much as possible onto a food item before taking a bite.

Guacamole Etiquette

Americans aspire to a higher standard of guacamole etiquette than we actually follow. While only 67 percent of guacamole eaters use a spoon to serve themselves guacamole, 81 percent believe it’s the actually the proper way to dip.

And, yes, the dreaded double dippers are among us. Four percent admit to double-dipping the same piece of food repeatedly, and two percent believe it’s the most appropriate way to eat guacamole.

The Fight for the Last Bite

When the guacamole supply runs low, Big Game rivalry extends to the serving bowl, especially for Millennials. Sixty-three percent of guacamole eaters are comfortable being the person to take the last bite of guacamole from the serving bowl after asking if anybody else wants it. The youngest respondents, age 18-34, are most likely (24 percent) to try to be the person who gets to scrape the last bite of guacamole from the communal bowl because they want it for themselves.

No matter how you choose to dip, there’s no doubt guacamole made with Hass avocados is a staple in many Big Game celebrations. In 2014, Americans consumed 99 million pounds or approximately 198 million avocados during Big Game week. Ninety-eight percent of all avocados sold in the United States are the Hass variety – which contain naturally good fats and are cholesterol free.

Everyone can be a winner with a Nacho Guac-a-Bowl-E recipe to serve at game time.

For tips on how to select, store and ripen fresh avocados, visit http://www.avocadocentral.com/how-to/how-to-store-how-to-ripen-avocados.

Patrick Cavanaugh2016-05-31T19:30:35-07:00January 9th, 2015|

What’s Plantable? It’s the new gardening app from the California Association of Nurseries and Garden Centers

Source: CDFA

We farmers love our tractors, but if you had to pick an official “tool of the 21st century,” you’d probably put the “app” at the top of that list. Apps (mobile device software applications) are a great way to reach the Millennial audience on its own technological wavelength. Our friends over at the California Association of Nurseries and Garden Centers (CANGC) have joined in the fun, launching the new Plantable app for the iPhone, iPad and iPod.

Available online at http://plantable.org, this resource gives consumers a swipable menu of DIY projects like “The Incredible, Edible Patio Garden” and “House Plants that Clean the Air,” complete with materials lists and simple, straightforward instructions. It’s the kind of tool that can transform a young, urban audience into new urban farmers and home gardeners, giving them a chance to share a little bit of the thrill that farmers get every time they bring a crop to harvest.

CANGC developed the Plantable app with the help of a $237,000 grant from CDFA’s Specialty Crop Block Grant Program. The app will help drive young consumers to nurseries and garden centers, which is great for the industry – but it also accomplishes the goal of raising consumers’ “ag IQ” and that’s good news for all of us.

Patrick Cavanaugh2016-05-31T19:33:25-07:00September 19th, 2014|