#GiveACrop Campaign Helps Consumers Understand Crop Protection

#GiveACrop: Simple Message About Crop Protection Tools

By Patrick Cavanaugh, Editor

Sarah Macedo is the communications manager for CropLife America, a trade association that assists and advocates for their members, based in Washington D.C. They are the manufacturers, formulators, and distributors that manufacture organic and non-organic pesticides,

Macedo explained the #GiveACrop campaign, which puts a positive message for the need for crop protection products in agriculture.

“Go to GiveACrop.org, take a look at those memes along with myths and facts. We just want to talk about things in a realistic person-to-person way and not get too into this science, but just kind of talk about why pesticides are necessary,” Macedo said.

“Regarding the Give a Crop videos, we have heard from both farmer friends, adversaries, and consumers. We had a lot of the FFA kids who absolutely love them, which is great since that is our target audience; we do know that they are sharing that with their friends who are in the on-ag space,” she noted.

We don’t have a lot of money behind it, so we have been promoting it on social media, and we’ve gotten great pickup even from folks who normally aren’t the friendliest in the ag space. They’ll watch one, and they’ll have posted and saying, ‘we may not necessarily agree, but these are funny and to the point,’” Macedo explained

Again, Crop Life America is a trade association representing the manufacturers, formulators, and distributors of organic and non-organic pesticides.

“We include government affairs, science and regulatory communications experts, and those from the legal profession who help our members, and our members And we advocate on their behalf to make sure that no regulations are going unchecked, that everything is based on sound science and getting the information out about the benefits of pesticides and why they’re used and about American farming in general,” Macedo said.

CropLife America Advocates For Crop Protection

#GiveACrop Campaign Helps Consumers Understand Importance of Crop Protection

By Patrick Cavanaugh, Farm News Director

California Ag Today recently spoke with Genevieve O’Sullivan, the Director of Communication and Marketing for CropLife America based in Washington, D.C. They’re advocates for crop protection companies.

“So every day, my job is to talk about why pesticides are necessary tools for farmers, and one of the ways we’ve done that is with a campaign called giveacrop.org, where we have 12 humorous videos on why farmers use pesticides. … Our most recent ones are focused specifically on the importance of pesticides as an important tool,” O’Sullivan said. “It’s all about The Talk—having a conversation about the importance of crop protection materials.”

“We help the average consumer understand the importance of crop protection tools,” she explained.

With the videos, CropLife America has chosen a of couple different occupations—like a chef, a hairdresser and carpenter—to feature.

“What we do is take away the main tool they need and then show how much harder it is to do your job or possibly [they’re] not even be able to do the job without the tools, and they are quite humorous,” O’Sullivan said.

“They feature our mascot, The Pest, and he is that guy that nobody can stand. But thank goodness farmers have pesticides to deal with the pests on their property,” she said.

The campaign also promotes #GiveACrop.

“It’s more than a hashtag. It’s the satisfying crunch of spreading the word about crop protection,” O’Sullivan explained. “Whether you’re a proud grower or a satisfied shopper, when you #GiveACrop, you’re saying that you’re not afraid to have the talk about the produce you love and the pests you don’t.”

“So go ahead, take a harvest selfie. Show us your bumper crop. And tag it like you mean it,” she said.

To see the videos, go to giveacrop.org, where you will also find facts versus myths.