Ag Stories for Wegmans Customers

Dave Corsi with Wegmans Encourages More Ag Stories to Bridge Gap with Consumers

 

By Laurie Greene, Editor, California Ag Today

Customers love stories and Agriculture sure has them. What could be better for the bag of broccoli florets, carrots or even pistachios and almonds to have an image of the farmer who grew them?

Ag needs to have this connection with consumers; ag stories help bridge the gap between the growers and consumers.

California Ag Today caught up with Dave Corsi at a recent meeting. Corsi knows something about customers connecting with agriculture; he’s vice president of Produce and Floral at Wegmans, a higher end east coast grocery store chain, which purchases a lot of product from California growers. He said it’s way bigger than farm local and buying local.

“The customer wants to know the face behind the name. It is important for the customer to know who the growers are, and what do they do? What is their food safety philosophy and food safety best practices? What kind of varieties are they growing? What are the flavor profiles of crops they are developing to provide a better experience for our customers?”

“All that is very meaningful. And it doesn’t matter if the farm is ten miles away, three thousand miles away, or even around the world. The customer wants to understand who the person is behind the product being grown,” said Corsi. “That’s the story we love sharing with our customers.”

He noted that customers are really interested in the knowledge learned from ag stories, “so they can feel more comfortable about their purchase because they know how dedicated our growers are to food safety, traceability, and food quality.  They even want to know about the social side of business, such as the growers themselves.”

 

AHPA Leadership Urges Members to Support Voluntary Almond Industry PAC

By Laurie Greene, Editor

Almond Hullers & Processors Association (AHPA) Chairman Dick Cunningham and President Kelly Covello urged their membership to support the voluntary California Almond Industry PAC at the association’s 34th Annual AHPA Convention, held on the Big Island in Hawaii over the past three days.

Almond Hullers & Processors Association

Facing immense challenges such as the slowdown of West Coast ports, air quality laws and regulations, net energy metering (NEM), food quality and safety, worker safety, bees and bee health, wastewater treatment, crop protection regulation, aboveground petroleum storage Spill Prevention Control and Countermeasure (SPCC) Plans, competing research priorities and most urgently, unprecedented drought conditions and public misunderstanding and criticism of almond water usage, the Almond Industry aims to create a unified voice for candidate support, political information and education services.

Through a Memorandum of Agreement with the Almond Board of California (ABC), AHPA is able is able contract for a portion of ABC Logostaff time/expertise to assist in AHPA’s advocacy efforts and provide a unified voice for the industry. The ABC educates regulatory agencies and legislators but is prevented by the USDA Federal Marketing Order to advocate for government policy or legislation.

The California Almond Industry PAC will hold a fundraiser in Bakersfield on May 14th, at Imbibe, 4140 Truxtun Avenue, from 5:30-7:00pm, sponsored by Golden Empire Shelling, LLC., Landmark Irrigation, Inc., Pacific Ag Management, Inc., Paramount Farms, and Supreme Almonds of California.

Fundraisers will also be arranged in the Northern and Fresno areas in the upcoming months.

Sponsorship Levels include:

  • Platinum: $2500
  • Gold: $1500
  • Supporter: $500 (includes a guest)

You do not need to be an AHPA member to contribute or attend the event.

For more information, contact (209) 599-5800 or staff@ahpa.net.

California Almond Industry Political Action Committee
California Almond Industry Political Action Committee