#GiveACrop Campaign Helps Consumers Understand Crop Protection

#GiveACrop: Simple Message About Crop Protection Tools

By Patrick Cavanaugh, Editor

Sarah Macedo is the communications manager for CropLife America, a trade association that assists and advocates for their members, based in Washington D.C. They are the manufacturers, formulators, and distributors that manufacture organic and non-organic pesticides,

Macedo explained the #GiveACrop campaign, which puts a positive message for the need for crop protection products in agriculture.

“Go to GiveACrop.org, take a look at those memes along with myths and facts. We just want to talk about things in a realistic person-to-person way and not get too into this science, but just kind of talk about why pesticides are necessary,” Macedo said.

“Regarding the Give a Crop videos, we have heard from both farmer friends, adversaries, and consumers. We had a lot of the FFA kids who absolutely love them, which is great since that is our target audience; we do know that they are sharing that with their friends who are in the on-ag space,” she noted.

We don’t have a lot of money behind it, so we have been promoting it on social media, and we’ve gotten great pickup even from folks who normally aren’t the friendliest in the ag space. They’ll watch one, and they’ll have posted and saying, ‘we may not necessarily agree, but these are funny and to the point,’” Macedo explained

Again, Crop Life America is a trade association representing the manufacturers, formulators, and distributors of organic and non-organic pesticides.

“We include government affairs, science and regulatory communications experts, and those from the legal profession who help our members, and our members And we advocate on their behalf to make sure that no regulations are going unchecked, that everything is based on sound science and getting the information out about the benefits of pesticides and why they’re used and about American farming in general,” Macedo said.

More California Ag News

Bee Where Program Will Help Keep Bees Safe in The ... Beekeepers Must Register Their Bee Hive Locations By Patrick Cavanaugh, Editor There's a mandate set in place by the state of California to help the...
Lallemand Plant Care Acts as a Voice for the Indus... Microbes Company Promotes Biostimulants for Ag By Mikenzi Meyers, Contributing Editor The term “regulation” is often an unattractive vernacular for ...
George Soares on How DPR Sees Cannabis Soares: DPR Interpretation of Cannabis is Wrong By Jessica Theisman, Associate Editor George Soares, a partner in Kahn, Soares, and Conway, a law fi...
Crop Protection: U.S. Food System Very Safe Crop Protection Products are Highly Regulated By Patrick Cavanaugh, Editor There's no need to worry about crop protection products when you consume ...

CropLife America Advocates For Crop Protection

#GiveACrop Campaign Helps Consumers Understand Importance of Crop Protection

By Patrick Cavanaugh, Farm News Director

California Ag Today recently spoke with Genevieve O’Sullivan, the Director of Communication and Marketing for CropLife America based in Washington, D.C. They’re advocates for crop protection companies.

“So every day, my job is to talk about why pesticides are necessary tools for farmers, and one of the ways we’ve done that is with a campaign called giveacrop.org, where we have 12 humorous videos on why farmers use pesticides. … Our most recent ones are focused specifically on the importance of pesticides as an important tool,” O’Sullivan said. “It’s all about The Talk—having a conversation about the importance of crop protection materials.”

“We help the average consumer understand the importance of crop protection tools,” she explained.

With the videos, CropLife America has chosen a of couple different occupations—like a chef, a hairdresser and carpenter—to feature.

“What we do is take away the main tool they need and then show how much harder it is to do your job or possibly [they’re] not even be able to do the job without the tools, and they are quite humorous,” O’Sullivan said.

“They feature our mascot, The Pest, and he is that guy that nobody can stand. But thank goodness farmers have pesticides to deal with the pests on their property,” she said.

The campaign also promotes #GiveACrop.

“It’s more than a hashtag. It’s the satisfying crunch of spreading the word about crop protection,” O’Sullivan explained. “Whether you’re a proud grower or a satisfied shopper, when you #GiveACrop, you’re saying that you’re not afraid to have the talk about the produce you love and the pests you don’t.”

“So go ahead, take a harvest selfie. Show us your bumper crop. And tag it like you mean it,” she said.

To see the videos, go to giveacrop.org, where you will also find facts versus myths.

More California Ag News

Rootstocks Offer Production Attributes Tomato Rootstocks Grafting By Jessica Theisman, Associate Editor California Ag Today recently spoke with Brenna Aegerter, a UC Cooperative Extension...
Cannabis Growers May Be Using Illegal Materials Illegal Pest Control by Cannabis Growers By Patrick Cavanaugh Farm News Director Big problems are arising in the cannabis growing areas of Californi...
Spray Regs Update Spray Regs Providing Extra Measure of Protection to Schools By Patrick Cavanaugh, Farm News Director New regulations went into effect January 1, reg...
AgTech Increasing Production Increasing Food Production with Technology Worldwide – and Locally By Erika Kosina, Nevada County Tech Connection   California, which boasts...

Food Waste Solutions Include the American Farmer (Part 2)

Biotechnology is Part of the Food Waste Solution

by Patrick Cavanaugh, Farm Director

Last week, California Ag Today published an article about the food waste in America discussion held at the 2016 Maximum Residue Level (MRL) Workshop in San Francisco. Jay Vroom, CEO of CropLife America, felt the farmer’s voice was largely absent from the topic of food waste. In the second part of this series, Vroom advocates for the use of bioscience to help eliminate food waste.

According to Vroom, the most vital occurrence of food waste is in production. Consumer food waste is very high, but Vroom believes bioscience is key to keeping the statistics low in all areas of production. “The opportunities for crop protection and biotechnology span a visual that would certainly overcome food waste yield potential with biotechnology,” he said.

In addition, Vroom stated that other genetic enhancements, crop protection tools, seed bed preparation, soil health, moisture management, modern plant nutrient, fertility programs and equipment advances all underscore why farmers need to be included in the food waste discussion. “Most especially,” Vroom said agriculture community can contribute, “the miracles of precision agriculture that are out there in the hands of farmers in almost every corner of the United States today and in almost every farming system.”

At the MRL Workshop, Vroom told the audience, “The farmer’s role and the farmer’s voice in all this is largely absent. We’re looking to help lead—with many of you and others who are willing to participate in a broad coalition—in getting the farmer’s voice in there.”

Jay Vroom, CEO, CropLife America
Jay Vroom, CEO of CropLife America

The farmer’s voice, equipment and biotechnology are imperative because, “modern genetic seed advancements and breeding also generate plant material that is healthier and results in longer storability,” said Vroom. If food were to have longer storability, it wouldn’t be as much of a consumer issue.”

Vroom’s affiliates, who have surveyed the food waste landscape and uncovered results that encourage farmers to speak up, concluded, “The farmer’s voice in the food waste conversation is an opportunity that we see as wide open.”

“I think a place for us to start would be to get the facts together,” Vroom stated, “such as, ‘How much more food would be wasted if the technologies the farmers used to produce those crops today weren’t available and you would have a lot less storability, shelf life, etcetera?’”

“We know that insects, disease, weed control, regulators, fumigants, direct and indirect food waste data is out there,” Vroom said. “We need to gather that up, work together, and assemble it by crop to tell that story about the crops that are directly consumed by consumers.”

Vroom discussed food waste mostly with regard to produce; however, animals and dairy are equally important in the conversation. “Certainly  it gets a little more complicated with protein; but once again, better animal nutrition results in less food waste from meat, milk and eggs. Those are animal agriculture partnerships that we don’t often reach out to, yet another opportunity for us to be able to tell that indirect story as well,” he said.

Vroom contended there are many ways for farmers in every aspect of agriculture to “join forces, connect to the food waste and food safety debate, and to eliminate these critical issues, which certainly time to time is also front of mind for consumers and voters. And we’ve got a great story to tell,” he concluded.

More California Ag News

BIG WATER RALLY SCHEDULED FOR JAN. 16! Thousands Needed To Participate In Big Water Rally on Jan. 16  
Solano County 4-H Clubs Win Big at Skills Day When Life Gives you Lemons, Make Lemon Curd! Showmanship winner Tyler Scott of the Wolfskill 4-H Club DIXON--Tyler Scott of the...
California Ag News UC To Help Ranchers UC to Help Ranchers Survive Winter 2013-14 The first agricultural operations to feel the impact of a drought are dryland ranchers, many of whom r...
MONTEREY FARM BUREAU WARNS CPUC ON WATER ISSUES Desalination Plant Could Jeopardize Groundwater Supply California American Water could threaten the ground water supply of the Salinas Valley where u...