Local Winery Aims to Unify Farming Community

A California Winery hopes to unify the farming community and spread agricultural awareness.

George Meyer, owner and winemaker for Farmer’s Fury Winery, talks about his hope to bring farmers together, and to create more awareness about the agricultural industry as a whole.

“So with the Farmer’s Fury I think that represents many people in the valley, many farmers, not just the grape industry, not the almond industry, but farmers in general. As Congressman Nunes is saying, we need to unite and have one voice, so that’s kind of what I envisioned,” said Meyer.

Meyer also noted the specific reason behind the winery’s name.

“Farmer’s Fury started in 2009, that was our first year. The name Farmer’s Fury came about the water rallies and water issues were having in 2009, another big drought year like we are having this year,” said Meyer. “I wanted a name that wasn’t just about wine, wasn’t about my family, but I wanted to represent an area community, which I think is the Central Valley here. The farmers and our attitude, of how we are being treated and the things that are going through.” he added.

Farmer’s Fury Winery uses various methods to spread the word about agricultural awareness.

“We do that in the back of our wine bottles, we do ag facts, we do all kinds of different things, trying to promote agriculture to people who don’t know. And even people who do know, they don’t know the other industries out there.” said Meyers.

The winery is based right in the Central Valley.

“The facility where we make the wine in Paso Robles, and our taste room in Downtown Lemoore,” said Meyer.

The taste room is open Wednesdays and Saturdays 4-10pm, with live music every Friday and Saturday.

For more information, head to FarmersFuryWines.com

2016-05-31T19:35:24-07:00June 18th, 2014|

Chocolate Company Looks to California for Ingredients

A major candy company always looks to California for a major ingredient.

The Hershey Company looks to California almond growers’ for their most important ingredient for their products.

Jeff Beckman is the Director of Corporate Communications with the Hershey Company based in Hershey, Pennsylvania.

“In fact, they’re so important that the Hershey company is the number one purchaser of California almonds in the entire nation. It was Milton Hershey himself who in the early 20th century married almonds with chocolate and discovered something that was unbelievable and consumers today love that product and thats why we sell so many products that are a combination of delicious California almonds and chocolate.” said Beckman.

Beckman mentions the type of partnership that Hershey and the California almond industry have.

“We have a great, long relationship with the California almond industry. In fact in 2012 we opened the largest and most technologically advanced chocolate making factory in Hershey, its our new western Hershey plant,” said Beckman. “Representatives from the california almond industry came out and joined us for that opening ceremony as a sign of their commitment to our company and how important we are to the California almond industry as the number one purchaser.” he added.

Beckman said the California almonds are so important to the Hershey family, they have a team of people with a watchful eye on the state.

“California almonds are so important to us we have people on our sourcing team who are constantly keeping an eye on the California almond crop because really its such an important input to our product. he said. “Their watching the water conditions, their tracking how the pollination season is going, they are always looking at understanding what’s happening out in the Central Valley in California because thats so important to us to know that theres going to be a good almond crop each and every year.” added Beckman.

2016-05-31T19:35:25-07:00June 16th, 2014|

Sustainability Questions From California Officials

At the annual United Fresh Conference in Chicago, which attracts the produce industry from California and all over the United States, there was a talk on sustainability. Could it be just another regulation?

Barry Bedwell is the President of the California Grape and Tree Fruit League in Fresno. He thinks the whole idea of farming sustainability could just be another regulation.

“When you look at sustainability you have to understand that we need to show value and rely on the value by the existing regulatory network. While we may not always agree with has been regulate or to the extent of regulation, it should provide confidence to other third parties particularly our demand-side partners.” said Bedwell

Barry mentions that much of what the sustainability initiative wants is already provided.

“There is compliance with social accountability issues, there is compliance with environmental friendly issues. There is compliance actually with economically viable issues as well. So number one, understand the value of the regulatory system before you go to a new initiative, understand what is already in place thorough regulations.” said Bedwell.

Bedwell says some of the proposals that have been brought forwards have secondary agendas.

“With somebody who comes in and says “Well I want to participate in a food safety initiative” it may be that their primary goal is involved with worker organization, under organized labor. The retailers and demand-side partners should understand that sustainability should not be used as a marketing tool. That there shouldn’t be a rush to “out sustain” one another. Because by doing that and creating further unofficial regulation on the producers you’re going to do the opposite, you’re going to make them less sustainable.” said Bedwell.

“So are message is, sustainability is an absolute positive thing, we probably have been doing it for many many years, what we haven’t been doing is communicating effectively. Can we improve? absolutely.” said Bedwell. “But lets understand what’s already in place, lets understand some of the motives of those that are pushing sustainability. Then also understand the role of the true partnership between the demand and supply sides.”

2016-05-31T19:35:25-07:00June 16th, 2014|

Senators Applaud Designation of Central Valley as “Critical Conservation Area”

U.S. Senators Barbara Boxer and Dianne Feinstein (both D-CA) have praised Secretary of Agriculture Tom Vilsack’s announcement that California’s Central Valley has been selected as one of eight critical conservation areas (CCA) under the USDA Regional Conservation Partnership Program (RCPP). Senator Boxer posted that the designation comes after the Members urged him in a letter to designate the Valley a CCA.

Authorized under the 2014 Farm Bill, the CCA program will provide businesses, non-profits, universities, and federal, state and local governments opportunities to partner with agricultural and conservation groups to invest in innovative water and soil conservation projects.

“The Central Valley is the breadbasket of the world, home to millions of Californians and a rich habitat for fish and wildlife. But drought and other environmental challenges threaten to devastate the region. Designating the Valley a critical conservation area will provide much-needed resources to supplement ongoing conservation efforts. This support will help preserve the Valley as a key source of food, safeguard its role as a driver of California’s economy and protect the area for Californians and wildlife alike,” Senator Feinstein said.

“I thank the Obama Administration for selecting the California Bay Delta and the Central Valley as a Critical Conservation Area,” Senator Boxer said. “This designation will support innovative projects to help our farmers during a time of historic drought, while also promoting soil and water conservation to ensure that the Central Valley remains vibrant and productive for decades to come.”

The designation of the Central Valley (the Bay-Delta Critical Conservation Area) as a CCA acknowledges the importance of the Valley in the nation’s food supply and the difficult challenges the region faces. It produces one-quarter of the nation’s food, representing $17 billion in annual economic revenue.

At over 450 miles in length and 60 miles at its widest point, the USDA Natural Resources Conservation Service reports it is the largest patch of Class I soil in the world, and enjoys a productive growing climate nearly all year. It’s the source of our country’s most nutritious crops, with more than 250 varieties of fruits, vegetables, nuts, legumes, and grains.

Noteworthy for its agricultural productivity, ecological diversity, and complexity, the Bay Delta is one of the largest and most complex water delivery systems in the nation. The Sacramento River and San Joaquin River meet in the Delta, which provides water to one of the most significant estuary ecosystems in the United States and provides drinking water to 25 million Californians.

The Central Valley is also home to more than 6.8 million Californians, as well as 55 species of fish and 750 species of plants and wildlife, including migratory bird populations.

The Valley currently faces significant hardship as a result of historic drought and other environmental stressors – making it all the more vital that resources be directed to the area that benefit watershed restoration, improve air quality and soil management, and create resiliency in our agricultural system.

 

2016-05-31T19:35:30-07:00May 29th, 2014|

California Program Helps Needy Families Buy Fresh Produce at Farmers Markets

Source:  Claire Fleishman

With tight budgets and children to feed, recipients of federal nutrition assistance were rarely seen at farmers markets, where the words “affordable” and “fresh” didn’t often mix. That is changing, thanks to a state program that is in line to get a big boost in federal support.

More and more recipients are stepping up to market managers’ tables, swiping their card from CalFresh (nationally known as SNAP or Supplemental Nutrition Assistance Program), and getting a bonus good for fresh produce.Under the Market Match Program, CalFresh recipients can get $10 a week in bonus scrip for fruits and vegetables for every $10 they spend at farmers markets. Over 30,000 CalFresh participants have used the scrip at 130 markets statewide, creating more than $1 million in additional income for farmers at these markets.

Locally, the bonuses are available at a number of farmers markets, including Altadena, Long Beach and Canoga Park. Federal and state officials are trying to expand the bonuses to other farmers markets to help stem an old problem: low-income recipients using federal nutrition assistance to purchase unhealthful products, particularly high-sugar sodas and junk food.

The matching money comes from the California Market Match Consortium, which was founded five years ago by farmers market operators and community organizations. The consortium is funded by the California Department of Food and Agriculture and a variety of private donors. Recently the Los Angeles County agency First 5 LA, which draws on tobacco tax money to help programs benefitting young children, became a partner.

More funding is on the way. The 2014 Farm Bill allocated $100 million over the next five years for incentive programs. A new California Assembly bill proposes a Market Match Nutrition Incentive Fund of $2.75 million per year for five years, to maximize capture of federal dollars. With these funds, all 854 markets in California could participate. SNAP, formerly known as food stamps, feeds one in seven people in the nation. It dispenses $8 billion in California. But beneficiaries of the program, especially children, also suffer high rates of obesity and diabetes, which have been linked to cheaper, sugary foods.

California has the most cases of diabetics in the nation, and spending in the state to treat the disease in 2012 approached $28 billion, according to American Diabetes Association data. New York City tried to ban the use of SNAP funds for buying high-sugar drinks in 2010. Beverage manufacturers and some civil libertarians objected, and the U.S. Department of Agriculture, which runs SNAP, vetoed the idea.

In lieu of curbing the supply of junk food — a politically unattractive option — public health advocates are working hard to change the demand by making healthful foods cheaper and more attractive.

Carle Brinkman of the Berkeley-based Ecology Center, which assists farmers markets statewide with implementation of electronic benefit transfer programs, said, “Instead of being punitive, we like to incentivize (healthful) food choices. We can give customers who wouldn’t normally shop at farmers markets a boost, and at the same time, send additional funds to small- and medium-size farmers.”

The question now is: Will the incentives change decades of entrenched habits? Initial signs are positive. In Massachusetts, a USDA Healthy Incentives pilot project followed 55,000 SNAP households for a year; some were credited with 30 cents for every dollar spent on targeted produce. Spending on fruits and vegetables was higher for those receiving incentives at a rate that was both “statistically significant and … nutritionally relevant,” the study concluded.

And a recent survey by the California Consortium found that nearly 3 of 4 Market Match shoppers came specifically for the match. They leave with bags of fresh produce and new ideas from nutrition classes frequently held in conjunction with Market Match.

At one market recently, a rapt audience of about 20 women and children absorbed a “Rethink Your Drink” lesson as a dietitian stirred a frosty pitcher of ice water laced with mint and cucumber slices. Delicious, several women agreed, and even cheaper than soda.

2016-05-31T19:35:33-07:00May 9th, 2014|

California Wine Sales Grow 3% by Volume and 5% by Value in the U.S. in 2013

California wine shipments within the U.S. were 215 million cases in 2013, up 3% from the previous year, with an estimated retail value of $23.1 billion, up 5%. California wine sales to all markets, both domestic and international, increased 3% by volume to 258 million cases in 2013.

“With two record winegrape harvests in 2012 and 2013, California wineries were able to meet consumer demand, and these recent vintages are receiving high praise worldwide,” said Robert P. (Bobby) Koch, Wine Institute President and CEO.

“In 2013, wineries gradually released the highly acclaimed wines from the large 2012 California harvest, offsetting the slowdown in American wine market growth due to short vintages in 2010 and 2011 and continuing soft economic conditions,” said wine industry consultant Jon Fredrikson of Gomberg, Fredrikson & Associates in Woodside.

“In response to these market factors, California wineries focused on sales of premium table wines priced at $10 and above, which increased by 9% in volume and made up nearly half of winery revenues.”

Fredrikson explained that 2013 remained highly competitive. The U.S. Tax and Trade Bureau approved nearly 99,000 wine label registrations, the majority of these from foreign producers, which crowded trade channels and vied for consumer attention and shelf space.

In addition, over the past five years the number of alcohol production permits increased by 4,100, up 47%, not only for new wineries, but for craft breweries, distilleries and cider producers, expanding the product mix offerings.

The large number of beverage alcohol products continued to squeeze distribution channels, and many small- and medium-sized wineries looked to direct-to-consumer sales through tasting rooms, wine clubs, online marketing and other direct sales channels, using social media and other digital communications to reach out to consumers.

Brick and mortar retail outlets selling wine continued to increase, expanding by 62,000 locations over the last five years, up 12% to 550,000 outlets, according to the Nielsen Company, a global provider of information and insights into what consumers watch and buy.

“Retailers are stepping up their game with more sales locations, making wine more accessible to consumers than ever before,” said Danny Brager, Senior Vice President of Nielsen’s Beverage Alcohol Practice Area. “Consumers have also shown that they’re willing to spend a bit more on a bottle of wine than in previous years.”

According to Nielsen measured U.S. off-premise channel numbers, the most popular wine types were Chardonnay (20% share), Cabernet Sauvignon (13%), Merlot (9%), Red Blends/Sweet Reds (9%) and Pinot Grigio (9%), followed by Moscato (6%), White Zinfandel (5%), Pinot Noir (4%), and Sauvignon Blanc (4%). Moscato, Malbec and Red blends experienced double digit growth, while after that, Pinot Grigio and Pinot Noir exhibited the next strongest upward trends.

The U.S. Wine Market

Wine shipments to the U.S. from all production sources—California, other states and foreign producers—grew 3% to 375.2 million cases with an estimated retail value of $36.3 billion. This represents 21 consecutive years of volume growth.

The U.S. has been the largest wine consuming nation in the world since 2010. California’s 215 million cases shipped within the U.S. represent a 57% share of the U.S. wine market.

Sparkling Wine and Champagne

Lifted by the popularity of Prosecco, shipments of sparkling wine and champagne to the U.S. reached 18.4 million cases in 2013, up 4% over the previous year.

U.S. Wine Exports

U.S. wine exports, 90 percent from California, reached $1.55 billion in winery revenues in 2013, an increase of 16.4% compared to 2012. Volume shipments reached 435.2 million liters or 48.4 million cases.

Wine Institute is the voice for California wine representing more than 1,000 wineries and affiliated businesses from the beautiful and diverse wine regions throughout the state.

2016-05-31T19:38:01-07:00April 24th, 2014|

Is Pongamia the New Citrus?

Source: Sam Brasch; Modern Farmer

Citrus greening disease, also known as huanglongbing or HLB, may have Florida’s limes, grapefruit and oranges headed for near extinction.

The state’s output has dropped from about 30 million field boxes in 2000 to about 15 million boxes in 2013-14. Researchers at the USDA estimate up to 70 percent of the state’s citrus trees could now be infected.

Peter McClure, the Agriculture Research Manager at one of Florida’s largest citrus operations, thinks the state might not have to wait for aphid-like phyllis flies to touch every tree with deadly bacteria. “If we go further, we will reach the threshold where we can’t feed [citrus processing] plants and they will just go away,” he said.

Farmers who haven’t already sold their orchards to developers are looking for ways to hedge their bets. In an extensive report on the disease published last year, the Huffington Post outlined a laundry list of alternatives for Florida’s estimated 525,000 acres of citrus in 2013 — down from a peak 858,000 acres in 1996.

Citrus researcher Bill Castle has identified a few varieties of pomegranates that could succeed in Florida. Others have floated the idea of peaches, blueberries, pineapples and olives, but each alternative has its limits.

Pineapples freeze at the smallest drop in temperature below 28 degrees Fahrenheit. Little infrastructure exists for olive pressing or pomegranate juicing. And even if a small portion of Florida citrus farmers transitioned their acreage to peaches or blueberries, such massive production could drop prices to the point where farmers couldn’t recover a profit.

McClure has turned to Oakland company Terviva Inc. for what he thinks could be a better idea: pongamia pinnata, better known as pongamia.

A native of Australia and India, the pongamia tree is already no stranger to Florida. Since it was brought to the state in the 1920s, bright lavender blooms have added some color to front yards and parks on the southern, east and west coasts of the state.

The tree is so fitted for the environment that it has a habit of showing up in the vacant lots and backyards of Miami (indeed, some, including Miami-Dade country, label it an invasive species).

Terviva and Florida citrus growers don’t mind evergreen shade or the blossoms’ “pea-like fragrance,” but it is the tree’s seed pods that have their attention.

Inside each one is an oil-rich legume. Each season, an acre of mature pongamia trees can produce about 10 times as much oil as an acre of soy beans.

The liquid can then be turned into bio-fuel or higher-value products like lubricants and natural pesticides. The seed cake has also been used as an high-protein animal feed in India.

Unlike their some other alternatives, citrus farmers could use their existing field architecture for the pongamia. Farmers like McClure wouldn’t need to raze the beds that once rooted orange or grape fruit trees because pongam trees thrive in the same sandy soil.

Equipment is also within easy reach. Nut shakers can harvest the seeds each summer, peanut shellers can separate the seeds from the pods and a soybean crushers can separate the oil and the seed cake for their respective markets.

In addition, Schenk claims the trees are incredibly low-maintenance once they’ve been established.

The trees fix nitrogen, so they need little to no fertilizer and actually encourage grass growth, which could help farmers graze livestock between the orchard rows. A deep tap root makes them drought-resistance. And because the oil works as a natural pesticide, bugs and bacteria have a hard time messing with the early-summer harvest — a huge advantage when other Florida growers have come under environmental scrutiny for contaminating water runoff.

“In no field — in Hawaii, Texas or Florida — have we had to use any pesticide,” said Schenk. Terviva has its largest test grove near Port Lavaca, Texas, where it grows 160 acres of pongamia trees.

‘Basically, we are domesticating a wild tree. But there is no short cut to that other than having mother trees that have been observed, documented, measured and tested’

Even as Australia’s University of Queensland has shared Schenk’s enthusiasm for pongamia as a contributor to biofuel feed stock, some skeptics are holding out. In a 2011 news analysis from Reuters, officials from around the biofuel industry all note the tree as a promising option, but urge caution to investors until companies like Terviva can prove it on an industrial scale.

Schenk understands the challenge. His company has been scouring India and Australia for the best trees and improving the genetics at test facilities. “Basically, we are domesticating a wild tree. But there is no short cut to that other than having mother trees that have been observed, documented, measured and tested,” he said.

In the meantime, citrus growers in Florida like McClure might not have much time to wait for verified proof. They are already Terviva’s largest set of customers.

“Sure, it’s experimental now, but it has a lot of potential,” said McClure.

2016-05-31T19:38:05-07:00March 31st, 2014|

California Milk Production in 2013

Sources: CDFA Dairy Marketing and Milk Pooling Branches

In 2013, 33 California counties recorded milk production, indicating that a total of 41.2 billion pounds were produced.

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This statistic represents a 1.3 percent decrease in overall milk production compared to that of 2012.

The top 10 milk producing counties were responsible for 94.9 percent of total California milk production; among the top three counties were Tulare, Merced and Stanislaus counties.

They alone were responsible for 52.9 percent of all the milk produced in California.

Fresno County showed the largest increase in milk production with a 2.02 percent increase, whereas, Southern California counties San Bernardino and Riverside showed the largest decrease.

Compared to 2012, milk production in San Bernardino went down 21.36 percent and decreased by 9.28 percent in Riverside, respectively.

2017-09-03T00:40:07-07:00March 5th, 2014|
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