Google Hangouts Helps Bowles Farming Communicate Throughout
By Mikenzi Meyers, Associate Editor
When it comes to agriculture, Merced County-based Bowles Farming Company has it figured out. With 160 years of experience, and six generations worth of history, the company has had a major influence on the state. Danny Royer, Vice President of Technology at Bowles, has valuable insight on what makes the company so successful.
Royer is in charge of the technology behind growing various crops including tomatoes, cotton, wheat, watermelon, and other organic commodities. He said that the key to solving issues is by sharing data within the operation.
“Data is what’s going to provide the solution, but we have to create systems that give the people [the data] who have the competencies to solve the problem,” he explained.
One way Bowles Farming Co. is able to achieve this is by using Google Hangouts on the farm, which enables them to communicate with different sectors of the operation single-handedly.
“We’ve got to be a little more transparent and open about sharing our information with people that are coming from the tech sector trying to help us,” Royer said.