The Boling Air Media thermal airship, ALEX, made its maiden flight in conjunction with the 2015 World Ag Expo in Tulare, taking to the air above the event on February 10, 11 and 12. Alex now works with clients to deliver advertising messages to major outdoor venue audiences.

Boling air in flightThe 150’ long x 65’ tall ship flies approximately 1000’ above the ground and is clearly visible to observers up to 2 miles away. The first advertising banners in Tulare, “Eat Pistachios”, flanked each side of the bright red 105,000 cubic feet aircraft. The client was American Pistachio Growers.

“The thermal airship is similar to a helium blimp in size and structure,” says Boling Air Media President, Chris Boling. “However, our airship uses propane-heated hot air instead of helium. It’s environmentally friendly and is definitely a ‘green’ way to fly.”

VIP guests and members of the press were invited to board the Boling airship for short orientation flights in Tulare. Passengers’ responses were unanimous: flying in a “blimp” is an once-in-a-lifetime experience. Although the airship is capable of carrying up to four passengers, the true thrust behind its operation is as a mobile advertising platform. Due to its size, custom banners featuring corporate logos or advertising messages can be as large as the equivalent of six highway billboards.

Always popular, blimps measure an incredible 92% likeability rating among the public and virtually guarantee extensive viewership and brand retention for the advertiser.

Chris Boling may be reached at 559-244-5741 or at Additional information is available at