Monterey County 2015 Crop Report Shows Ag Value Up 7.75 Percent
By Patrick Cavanaugh, Farm News Director
Monterey County Ag Commissioner Eric Lauritzen announced TODAY the production value by farmers in Monterey County for 2015 is $4.84 billion, an increase of 7.75% or $348 million over the previous year. According to the the 2015 Monterey County Crop Report released TODAY, the Monterey is again the fourth highest Ag producing county in California, following Tulare, Kern, and Fresno Counties.
“Crop values vary from year to year based on production, market and weather conditions,” said Lauritzen. “As often the case, there was much fluctuation in the 2015 values, with 22 commodities down and 29 commodities increasing in value.
Notable results include:
- head values increased 12% on better pricing.
- Head lettuce showed a decline of 2% with fewer acres planted but higher prices.
- Spring mix and salad products also declined in overall value.
- Strawberry values increased by 21% on increased acreage and higher production.
- Cauliflower and celery each saw values increase by approximately 25%. Celery showed a decrease in production with stronger pricing and cauliflower posted increases in both production and pricing.
- Winegrapes declined 25% in 2015, after above-average production in previous years. This followed the statewide trend, with lower production and slightly higher prices.
- Despite reduced acreage related to the drought, the value of nursery products increased by 11% on stronger pricing for many products.
Monterey County Strawberries
“It is always important to note that the figures provided here are gross values and do not represent or reflect net profit or loss experienced by individual growers or by the industry as a whole,” Lauritzen clarified. “The numbers are big and only tell part of the story. It’s really about diversity and the ability to withstand changes, whether it is commodity change or Mother Nature,” said Lauritzen.
“Growers do not have control over increased input costs such as fuel, fertilizers and packaging, or drought and labor shortage conditions,” Lauritzen explained, “nor can they significantly affect market prices. The fact that the gross value of agriculture increased reflects positively on the diversity and strength of our agriculture industry and its ability to respond to the many challenges,” he noted.
“The mainstays in Monterey County are the cool season vegetables,” said Lauritzen. “County growers are able modify planting programs even within the same year depending on market strengths or changes in consumer needs. When the cable food shows or restaurants decide to feature certain vegetable there is suddenly increase demand so Monterey County growers are often flexible in their planting schedules to meet demand.
“The Salinas Valley floor is very tight on acreage and available land planted out on the bench lands,” he said. “And growers are being asked to produce more with the same amount or even less ground and we are seeing that it increases prices,” he noted.
“Each year we like to highlight a component of the industry in our report,” Lauritzen elaborated, “and this year we chose Certified Farmers Markets. We include a short piece on some of the people who produce and sell their own products directly to consumers at the 14 markets in Monterey County and elsewhere,” he said. “This important segment of our industry lets consumers meet farmers face-to-face and to become more directly connected with the food they eat.”
“Monterey County is proud to produce the crops that are healthy for the nation,” Lauritzen said, “and if consumer demand really matched what we need for a healthy diet, there would not be enough vegetables produced. We produce the food that consumers need to eat and it’s not just an economic driver for our region, but for the health of our nation,” he added.
“This 2015 Crop Report is our yearly opportunity to recognize the growers, shippers, ranchers, and other businesses ancillary to and supportive of agriculture, which is the largest driver of Monterey County’s economy,” Lauritzen summarized. “Special recognition for the production of the report goes to Christina McGinnis, Graham Hunting, Shayla Neufeld, and all of the staff who assisted in compiling this information and improving the quality of the report.”