Facing Confusion About Food Choices?

Facing Confusion About Food Choices?

November 9, 2017

Majority of Consumers are Confused About Food

By Patrick Cavanaugh, Farm News Director

A major survey of 1,000 Americans, from 8 to 80, found that consumers are confused about food. California Ag Today recently spoke with Tamika Sims the director of food technology communications for the International Food Information Council, based in Washington. She said consumers are indeed confused about food choices.

“While they trust a registered dietician, or healthcare professional, they often don't rely on these people for their information. They rely on friends and family. They rely on social media. So, they often receive a lot of conflicting information about what foods they should eat, and or avoid,” Sims said.

“When we asked consumers if they agreed with the statement that they're confused about the choices they make, we had almost 80% of consumers say that they were confused, and then we asked a question about whether or not they doubt the choices they make when they're in the store, and over 50% said yes, they do doubt their choices,” Sims noted

Boomers are a bright spot on the survey as the more confident in the choices that they make when they're making a food and beverage purchase or a choice in a restaurant.

Sims explained what the California ag industry can do to help consumers.

“It's an interesting time right now, because in the age of social media, consumers to receive a lot of information from even more different places than before,” she said.

“It’s important to be part of the conversation and certainly organizations like IFIC take that to heart, and that's what we do,” Sims said. “So, we're part of the conversation in social media, traditional media, as well as outlets where you are looking at people who are the major buyers of food, such as moms, other parents, and then also our younger generations, millennials, and so on. We are part of the conversation in many different ways."

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