Walnut Board Archives - California Agriculture News Today

California Walnuts Raises Awareness of the Power of Omega-3 ALA in March

By California Walnut Commission

California Walnuts is raising awareness of the health benefits associated with omega-3 alpha-linoleic acid (ALA), while spotlighting the many ways that the versatility of walnuts can help increase the intake of omega-3 in the diet. Walnuts are the only tree nut that provide an excellent source of the plant-based omega-3 alpha-linolenic acid (2.5g/oz.), which research indicates may play a role in heart health, brain health and healthy aging.

In fact, a 2022 study published in Advances in Nutritionfound that given the accumulating evidence on omega-3 ALA and cardiovascular-related outcomes, food sources high in ALA should be included as part of a heart-healthy dietary pattern.

While research continues to reinforce the many health benefits of walnuts, they are also an easy food to incorporate in the everyday diet, whether as an on-the-go snack or as part of a meal. They are delicious on their own, but also add great texture to salads, yogurt or baked goods. Walnuts can be a key ingredient in rich, satisfying spreads such as hummus, muhammara, pesto or walnut butter. Many consumers are not aware that walnuts also shine as a plant-based, center-of-the-plate ingredient.

Finely chopped or ground walnuts blended with legumes or mushrooms can be used as a plant-based alternative to ground beef or poultry in a variety of global dishes, ranging from meatballs to Mexican Walnut “Chorizo” Burritos to Indian Spiced Walnut Crumbles. This ground walnut meat can also be frozen for easy, make-ahead meals that offer a simple way to meet the recommended omega-3 intake.

“To celebrate the power of omega-3, we are kicked off our fourth annual global month-long campaign on March 1, to highlight that walnuts are an incredibly functional and versatile food that makes omega-3 consumption tasty and easy for people of all ages,” shares Robert Verloop, CEO of the California Walnut Commission. “Walnuts are the only nut and one of just a few foods that provide a rich source of plant-based omega-3. We want to inspire people to reap the health benefits of those omega-3s by enjoying walnuts in their daily snacks and meals. And, to keep your walnuts fresh at home, be sure to store them in the fridge or freezer!”

California Walnuts’ Power of 3 campaign features recipes, videos, social media content, digital advertising, instore promotions and more to inspire people around the world to enjoy the flavor, texture and nutritional benefits that walnuts bring to their lives. For more information about the benefits of California walnuts along with new global plant-forward recipe inspiration, visit walnuts.org/power-of-3/ and be sure to share your own walnut culinary creations on social using the hashtag: #PowerOfOmega3.

Robert Verloop Named Executive Director and CEO for the California Walnut Board and California Walnut Commission

By The California Walnut Board

The California Walnut Board (CWB) and the California Walnut Commission (CWC) announced that Robert Verloop has been named executive director and chief executive officer, effective July 11, 2022. The CWB and CWC represent over 4,500 California walnut growers and nearly 90 handlers, producing over 1.4 billion pounds of walnuts in 2021 that ship to more than 50 countries around the world.

“We are excited to bring onboard an experienced strategic leader such as Robert, his background will well serve the California walnut industry. He has the unique background of leadership roles as a grower/shipper of highly perishable produce and in commodity organizations. Robert understands the challenge to ‘move the crop.’ In addition, he has extensive knowledge and creativity as a marketer working in complex domestic and international markets,” said Bill Tos, the California Walnut Board’s Executive Committee Chairperson.

Mr. Verloop recently held the position of COO for Coastline Family Farms, a family-owned vegetable grower/shipper. Previously, he held executive/ leadership roles with Naturipe Farms/Naturipe Brands, Sunkist Growers Inc., and the California Avocado Commission. In those capacities, Robert worked in such areas as marketing and sales promotions in retail, foodservice and ingredient channels in domestic and global markets; issues management; strategic planning; and government relations, working with various state and federal agencies, including USDA, FAS/ATO, CDFA, and FDA.

“When he was a member of the then-Produce Marketing Association Board of Directors, Robert showed a true drive to help find and create solutions for the global produce and floral community. His focus on disciplined marketing and uncovering the implications in challenges and opportunities helped us immensely, and I expect the walnut industry will realize these same leadership benefits,” said International Fresh Produce Association CEO Cathy Burns.

“I am looking forward to working with the staff, the two Boards (CWB and CWC), and the growers and handlers that make up the California walnut industry. Walnuts are highly versatile and nutritious, ideal for plant-based eating. In collaboration with the growers and handlers we must respond to rapidly evolving market conditions with a sense of urgency and purpose and continue to build an ongoing dialogue with key customer segments in order to drive sales in all market segments,” added Verloop. “I am also keenly aware of the multi-generational nature of an industry dating back more than a century. The new generations are inheriting a dynamic industry that continues to evolve through innovation, starting with new advances in orchard management practices, post-harvest management, and developing exciting new consumer products that showcase the versatility and delicious taste of nutritious California walnuts.”

The CWB and the CWC play a vital role in expanding walnut usage occasions and understanding walnuts’ health benefits, solving for production and post-harvest challenges, protecting the industry against burdensome regulations, and building demand for California walnuts globally. Despite current supply-chain challenges, there is rising demand for walnuts given their versatility and wide range of studied health benefits. Interest in plant-based eating around the globe is an opportunity for walnuts, which contain protein and fiber, and are the only nut that is an excellent source of essential plant-based omega-3 ALA.[1]

“We look forward to Robert and the CWB and CWC staff working in collaboration with the industry to address the near-term challenges in supply chain logistics, port congestion and rising costs. At the same time, we will refresh and refocus our long-term strategies given the evolving marketplace and not waiver our focus on the mission of market development and increasing consumer demand globally for our future crops,” added Tos.

About the California Walnut Board

The California Walnut Board (CWB) was established in 1948 to represent the walnut growers and handlers of California. The CWB is funded by mandatory assessments of the handlers. The CWB is governed by a Federal Walnut Marketing Order. The CWB promotes usage of walnuts in the United States through publicity and educational programs. The CWB also provides funding for walnut production, food safety and post-harvest research.

About the California Walnut Commission

The California Walnut Commission, established in 1987, is funded by mandatory assessments of the growers. The Commission is an agency of the State of California that works in concurrence with the Secretary of the California Department of Food and Agriculture (CDFA). The CWC is mainly involved in health research and export market development activities. For more industry information, health research and recipe ideas, visit www.walnuts.org.