Meet the People Archives - Page 18 of 32 - California Agriculture News Today

Anna Gomes on Consumer Outreach

Tips on How to Speak to Consumers

By Patrick Cavanaugh, Editor

Anna Gomes is a senior at UC Davis studying Agricultural and Environmental Education, with a focus on plant and soil science. She spoke recently to California Ag Today about consumer outreach to the next generation regarding agriculture at the recent Bayer Crop Science Agvocate Forum. She also explained the plan to open up an Ugly Food Market in Sacramento.

Gomes said her background in agricultural education prepared her for consumer outreach.

“I had a really unique journey through my undergrad career. So as an Ag Education major, not only have I been focusing on communication, but a lot of it’s been focused on, “How do we take this hard science and actually convert it into something that’s understandable from a consumer’s point of view and their perspective?’ ” she said.

Gomes said agvocacy is something that she is working on.

“I’m really interested in the science and research behind moving agriculture forward, and I think there’s huge potential there, but how do we educate consumers about this research and about what’s going on to really make it impactful and make it actually practical in the ag industry?

“I think you can really start from their perspectives. What makes them interested in agriculture, and how are they connecting to it? Is it merely that they consumed food every single day?” Gomes said. “OK, start with that. What do you eat? Where does it come from? What do you know about it? It’s good to start with them and get to know them, instead of starting with you and getting to know them.”

The Ugly Food Market is something that Gome started at UC Davis, which aims to reduce food waste and eliminate food insecurity,

“It’s a startup through the UC Davis Graduate School of Management. We’ve been participating in entrepreneurial competition. We’ve pitched for seed funds, so wish us luck,” noted Gomes. “We want to start a physical marketplace in Sacramento, focused around food waste and food insecurity. We’re using shrinks from grocery stores, cull fruit from the farm, wholesalers and distributors, all in between the food chain.”

California Ag Today2021-05-12T11:05:12-07:00March 30th, 2018|

Small Farms Must Include Marketing

Marketing Makes it or Breaks it

By Jessica Theisman, Associate Editor

Mark Gaskell is with the University of California cooperative extension as a small farm and Specialty Crop Advisor for San Luis Obispo County. Gaskell recently told California Ag Today about his work with growers and small farms in the county since 1995.

“Part of my job has to do with applied research and educational programs, and this case related to keeping small farms viable and successful,” Gaskell said. “These activities include troubleshooting problems, helping growers develop new crops and develop new market opportunities that make them more competitive.”

The big question is, what to plant and how to profit from the crops?

“I often tell growers, plan on spending half or more of your time on marketing because marketing is probably more important than growing,” he said. “Marketing is what will draw crowds. It is best to have a marketing plan for your crop before putting your seeds in the ground.”

“Some opportunities are direct sales via farmers markets or farm stand, but more often than not, those market outlets are full and there is a long waiting list,” Gaskell explained.

Growers have to then look at selling through specialized wholesalers and in some of the metropolitan areas, Gaskell said.

California Ag Today2021-05-12T11:05:13-07:00March 22nd, 2018|

Tulare Calendar Highlights Growing Good Things

Calendar Art Winner Recognized on National Ag Day

By Tulare County Farm Bureau

Winners of the 2018 Calendar Art Contest hosted by Tulare County Farm Bureau (TCFB) with sponsorship from the Tulare County Office of Education were honored with a special presentation during a Board of Supervisors meeting on National Ag Day, Tuesday, March 20.

Over 800 Tulare County students from 39 schools submitted entries for TCFB’s annual art contest by the February 15 deadline. The goal of the contest is to promote awareness about agriculture in Tulare County and the importance of an abundant and healthy food supply.

The students were asked to submit original artwork depicting this year’s theme, “Tulare County Agriculture…Growing Good Things.” All entries were judged by a panel of representatives from the TCFB’s Education Committee. Winning artwork was chosen based on the agricultural content, originality, neatness and reproducibility.

Front Cover Winner by Joshua Talingo Garcia

Overall winner Joshua Talingo Garcia, an 11^th grader from Orosi High School, is no stranger to the contest. He was the 2017 November winner and the 2016 back cover winner. This year, his artwork is featured on the cover of the calendar and he received a $50 cash award. Additional student artists, listed below, received a $25 prize and their artwork is featured inside the calendar as monthly winners.

Back Cover Winner by Branson Campbell

Each year, the 12-month calendar (April through March) is printed and distributed to schools throughout the county and is available to the public at no cost. For a copy of the 2018-2019 TCFB Agricultural Art Calendar, please contact the Tulare County Farm Bureau at 732-8301. The culmination of TCFB’s art contest is one way the organization celebrates National Ag Day.

Winners:
Cover Winner – Joshua Talingo Garcia, 11^th Grade, Orosi High School
January – Michelle Park, 6^th Grade, Hurley Elementary School
February – Fernando Garcia, 12^th Grade, Orosi High School
March – Ashley Carrion, 6^th Grade, Tipton Elementary School
April – Christian Carlos, 11^th Grade, Orosi High School
May – Mia Machado, 3^rd Grade, Sequoia Union Elementary School
June – Julie Castillo, 8^th Grade, Alpine Vista School
July – Adyson Hensley, 5^th Grade, Rockford Elementary School
August – Hannah Shackelford, 6^th Grade, Golden Oak Elementary School
September – Mylee Primm, 8^th Grade, La Joya Middle School
October – Phoenix Datig, 2^nd Grade, Three Rivers Elementary School
November – Anthony Tamayo, 11^th Grade, Orosi High School
December – Eveny Leon, 2^nd Grade, G.L. Snowden Elementary School
Back Cover – Branson Campbell, 8^th Grade, La Joya Middle School

California Ag Today2018-03-20T16:53:30-07:00March 20th, 2018|

Elaine Trevino to Head Almond Alliance of California

Trevino Chosen After Big Search

By Patrick Cavanaugh, Farm News Director

The Almond Alliance of California (AAC) has named Elaine Trevino as its new President and CEO. Trevino will provide oversight of the organization’s operations, communications, government relations and overall advocacy efforts on behalf of California’s almond industry.

In addition, she will manage the organization’s various industry strategic partnerships, initiatives and memberships across the state of California. Based in Modesto, Trevino will report directly to Brad Craven, Chairman of the Almond Alliance of California, and general manager of Superior Almond Hulling of Cantua Creek, CA.

“We are excited to have Elaine be part of our team,” Craven said in a news release. “She brings a wealth of experience, statewide relationships, extensive community outreach, public policy, government affairs and strategic partnerships. We look forward to having her contribute to the continued advocacy efforts of California’s almond industry. In looking for a new president of the Almond Alliance, we knew that the almond industry has enjoyed a lot of success, making this position attractive to a large pool of candidates. In order to enjoy continued success, our organization will also need to take on any challenges or threats head-on, with integrity and confidence. This is what Elaine brings to the Almond Alliance.”

Most recently, Trevino was President of California Strategic Solutions, a consulting company focused in business development, community outreach and delivering comprehensive strategies for complex issues. Trevino has diverse experience in both the public and private sectors in the areas of agriculture, transportation, community development and technology. She is a recognized leader in the Central Valley and understands the importance of strong bi-partisan relationships. Equally important, Elaine understands the value of communication and outreach to all segments of the California almond community.

Chairman Craven praised Interim President Andrea York for her efforts over the past few months.

“The board deeply appreciates Andrea stepping up from her busy role as Government Affairs Manager and taking on the additional responsibilities as Interim President,” he said. “We look forward to Andrea working closely with Elaine on the broad range of issues vital to the almond community.”

California Ag Today2018-03-13T16:38:04-07:00March 13th, 2018|

Farming Should Be Honored

National Policy Needed for Farming

By Jessica Theisman, Associate Editor

California Ag Today recently interviewed Peterangelo Vallis, our ambassador for agriculture, about changes needed for farming. He is also the executive director of the San Joaquin Valley Winegrowers Association.

According to him, the government has a track record on the inability to get things done, and that includes projects that impact agriculture.

“Now in America, we have huge problems getting things done, building buildings, building dams, building rails, building infrastructure and building anything,” Vallis said.

“There is no national day or any local goals and objectives. We are not hearing anything to meet those goals and objectives,” he said. “I’m suggesting that there needs to be a state and national policy for farming.”

California Ag Today2018-02-21T17:01:21-08:00February 21st, 2018|

My Job Depends on Ag Continues Growth

Decal Sales Go to Nonprofit

By Patrick Cavanaugh, Farm News Director

California Ag Today recently spoke with Steve Malanca, one of the founders of My Job Depends On Ag Facebook group, which he started alongside Erik Wilson. The page was inspired by an economic number that stated that California Agriculture is only two percent of the gross domestic product of the state.

Not want to sit still on what looked like very small contribution to the overall California economy, Malanca, a former equipment salesman, crafted a decal in 2013 with the message My Job Depends on Ag. The idea was to spread the word that agriculture contributes to millions of jobs in the state, including restaurants, banks, clothing stores, supply stores, almond candy manufacturers, tortilla factories and virtually every business in smaller farm communities.

The Facebook page was launched in April 2015.

“It continues to grow,” Malanca said. “It grows in increments of a thousand members every four to six weeks, and we’re reaching 78,000 members in the three-year existence, and the message continues to grow.”

“Our California decal sales are now more than 60,000, and for the third year in a row, through the Central Valley Community Foundation, our profits are going to add more than $20,000 to a nonprofit account in order to continue giving out scholarships for kids.

Malanca’s job definitely depends on ag. He now works at West Valley Almond Huller in Mendota. And he told us about research trying to find a way to use of excess almond hulls. It’s called bio-solarization, which targets the use of almond hulls in row crop applications.

“The idea is to add 10 to 12 tons of hulls per acre on row crop beds, which come in various widths of 60 inches to 80 inches,” Malanca said. “By incorporating a huge amount of hulls over the top couple of inches of that soil, they can then cover it with plastic and create an environment that’s conducive to fumigant application, which kills soil pathogens. The idea is to substitute a chemical fumigant for hulls and accomplish the same goal.”

California Ag Today2018-01-17T16:41:07-08:00January 17th, 2018|

Tom Stenzel Says Produce Safety Critical

California Ahead of the Curve on Food Safety

By Patrick Cavanaugh, Farm News Director

Tom Stenzel, President and CEO of the United Fresh Produce Association, a lobbying group in Washington D.C., recently spoke with California Ag Today about new developments in food safety as well as some recent issues in regards to labor.

“Our industry’s been revolutionized in the commitment to food safety over the last ten years. Everybody from the ground up through the processing facilities … it’s our number one priority. The same time, the feds have these new rules and regulations that are coming out with some compliance states starting now in 2018, so we’re just trying to make sure that it is reasonable enforcement that the Feds understand as they’re looking at farms, looking at processing facilities, that we’re in this together. Ultimately, all of us just want to make sure that consumers have safe food,” Stenzel said.

Stenzel said many producers in California are already ahead of the curve when it comes to food safety.

“I mean, you look at the leafy greens industry on the Central Coast: They’ve been ready for a good while with very high produce safety standards,” he noted. “But … there’s some areas across the country where it’s going to be a little bit more challenging. But that’s OK, too, because everybody wants to raise their game. They want to make sure that we’re doing everything we possibly can to deliver safe food.”

Stenzel noted that labor is a big issue, especially in California.

“The number one issue I’m hearing across the country from fruit and vegetable agriculture is the shortage of labor. Now for us, the solution – it’s going to be two parts. It’s got to be a new future guest worker program, and for that, we really thank U.S. Congressman and Chair of the House Judiciary Committee Bob Goodlatte for raising the issue [and] pushing a bill. It’s not everything we want to see, but at least he’s raising his head on that issue,” Stenzel said. “However, we need to deal with the current workforce.”

“We also need to have a bigger commitment to get legal status for those who are already here. These are men and women who’ve been here for twenty years,” he explained. “This is their home where they have raised their families, they’ve got children who are U.S. citizens and they’re working in our fields. We can’t deport them. That doesn’t make sense as a country and certainly not as an agricultural industry.”

California Ag Today2018-01-16T17:42:29-08:00January 16th, 2018|

Paul Wenger Says Stay Involved

Farmer Paul Wenger on His Past Role as Farm Bureau President

By Patrick Cavanaugh, Farm News Director

Paul Wenger is a third generation farmer producing almonds and walnuts in Stanislaus County, and he is the past president of the California Farm Bureau Federation. California Ag Today recently caught up with him and asked him about that tenure heading up the largest agricultural state’s farm bureau.

“It’s been a real honor and a privilege to represent California agriculture through the Farm Bureau,” Wenger said. “We are the largest general ag organization and certainly, we don’t replace any of our commodity groups or other organizations, but at times you need that organization that can consolidate the entire state.”

“The diversity of our crops, 250 different commodities north, south, central, east and west, and [to] be able to advocate in Sacramento and Washington, D.C., and bring everybody and consolidate that into a singular voice has been a challenge because sometimes we all like to look our own direction. However, we need to think holistically,” he said.

Wenger learned a lot on a trip to Australia.

“The growers there allowed themselves to be divvied up by region and by commodity. They lost control of their water and it was separated from their land, and we certainly can’t have that happen here,” he said. “So just having the ability to bring people together for a singular focus to advocate for agriculture has been a real high spot.”

Wenger said, of course, he’s still a part of farm bureau, but when he left that presidency, he had a message.

“The biggest message is we don’t have to accept what’s happening to us as being inevitable, and a lot of people say we can’t change things, and that’s apathy. With farm bureau, we have elected boards of directors in 53 counties representing our 58 counties,” Wenger said. “Trust those folks to have the same vision that you would have if you were sitting there. Even better, why don’t you get involved and get out there? So my message to farmers and ranchers is we can make a difference to just sit back and do nothing. We should not do that. We cannot do that.”

And Wenger said not having to do the day-to-day duties of the president of the California Farm Bureau, it leaves more time to farming.

“We’ve got some opportunities to expand the farming operation, and we do a lot of custom work, so I’m looking forward to getting back on the farm, but I can’t just shut it off either,” he said.

“When I read the paper and see the news, it makes you want to go to battle with some of these other groups that are always countermanding what we do or the legislature that is just not getting it right. Sometimes it’s kind of hard to say you have a lot of wins, but if we can just keep ourselves in the battle, that gets us farther down the road and maybe it gets better next year.”

California Ag Today2018-01-15T16:36:00-08:00January 9th, 2018|

Congress Fails on Agricultural Workers

A Failing Congress

Editor’s Note: This letter was submitted by Manuel Cunha Jr. He is President of the Fresno-based Nisei Farmers League.

Every day, thousands of people wake up before the sun rises, pack their lunches, and drive or carpool their way to work. Some toil underneath the hot sun, while others are inside feverishly packing perishable items to make sure they make their cross country or ocean voyage in time. Six days a week they repeat this routine and how are they rewarded? With the fear that they will not be able to continue this routine.

These are OUR agricultural workers. Who provide us with the safest food that we, our representatives in Washington D.C., and officials in the White House buy at our stores, farmer’s markets, and restaurants.

These workers have children, many born in the U.S., that they must figure out who is going to take them to and from school, practice for sports and other activities, or who is going to care for their child while they’re at work. The same thing that any U.S. citizen parent must figure out.

They pay taxes and Social Security deductions, the latter which they will receive no benefit from.

They are the backbone of an industry where, in California alone, farmers sold almost $50 billion worth of food in 2013. Yet, between 2002 and 2014, the number of field and crop workers in the state declined by about 85,000, leading to a drop in the number of entry-level workers available for difficult jobs like hoeing, harvesting, and planting. While technology is often touted as a cure for every economic ailment, when it comes to delivering California’s crops to the nation’s kitchen tables, there is no app for that. Instead, we need skilled farmworkers, along with smart land and water use, to maintain our agriculture rich history.

On October 2, 2017, Congressman Goodlatte introduced H.R. 4092, it provides a pathway for our undocumented agricultural workers to obtain an agricultural work visa (H-2C visa). It also provides for a system, instead of our broken H-2A program, to bring in more agricultural workers into the U.S. to make up for our shortfall. By October 25, 2017, the bill had been amended to the detriment of our current agricultural workers. There are many flaws with the legislation, especially the deduction of 10% from these worker’s wages which was to be put in a trust account. The purpose of this is to provide “a monetary incentive for H-2C workers to return to their country of origin upon expiration of their visas.” To receive the money that they already earned, they must apply and establish that they have complied with the terms and conditions of the H-2C program. They then have return to their home country to obtain the payment.

Did we not learn anything from the Bracero Program, implemented between 1942 to 1964, that also withheld 10% of the worker’s wages as an incentive to return to Mexico? They never received those wages, and the workers of the proposed legislation may have received the same fate.

The inability by Congress to provide legislation for our undocumented agricultural workers living in the U.S. and a workable guest worker program has led to more members in my industry clamoring for more H-2A workers. This is a betrayal to the hardworking men and women who work for them.

Some have been living and working here for over 25 years, hoping that Congress passes legislation similar to the Immigration Reform and Control Act of 1986 – the last time Congress passed meaningful immigration legislation for our undocumented agricultural workers. Instead of meaningful legislation, some want to give them pink slips. These are skilled, hardworking people that are vital members of our communities and some want to toss them aside. What will become of them, their children, our communities?

Not only has Congress failed to protect our undocumented agricultural workers, but they seek to punish them. Congressman Lamar Smith recently introduced H.R. 3711. The bill would make mandatory and permanent requirements relating to use of an electronic employment eligibility verification system, more commonly known as E-Verify. It is a federal program that allows businesses to check a new employee’s immigration status within a matter of seconds. It will replace the current system, where the new employee fills out Form I-9 and present documents that they are eligible to work along with an identity document. The employer must take the documents at face value.

This would decimate our agricultural workforce, along with the hospitality industry, and in California, the building industry. It won’t just effect businesses, but more importantly, it will hurt families. Families that go to our schools and churches.

It is time for Congress and for all the members in my industry to get behind some of the hardest working members in our society and provide them with legal status. These are the people who make America great!

Sincerely,

Manuel Cunha, Jr., President, Nisei Farmers League

1775 N. Fine Avenue, Fresno, CA 93727

559-287-5610 cell

559-251-8468

California Ag Today2017-12-15T15:14:04-08:00December 15th, 2017|

David Brassard on Understanding Hard Data In Crop Protection

Reliable Answers Needed In Benefit Assessments

By Patrick Cavanaugh, Farm News Director

David Brassard of Brassard Pesticide Regulatory Solutions has many years of experience working with the EPA. Based in Washington D.C., Brassard, along with his wife, Candy, now assist in getting new products registered for use with the EPA.

Brassard spoke with us about benefit assessment in regards to the EPA and pesticide regulation and how real data collection is a much stronger source of information.

“So there’s several ways of doing benefit assessment. For instance, back in the day, we used to have the National Agricultural Pesticide Impact Assessment Program (NAPIAP) getting farm advisers’ opinions and county extension agents’ opinions about what would happen if, say, we canceled chlorpyrifos,” Brassard said.

Brassard explained that when looking at benefit assessments alone, this testing could vary greatly from area to area. Compared to concrete data, benefit assessment can look unreliable in comparison.

“Frequently, you’d go to, say, Arizona. The guy from Arizona goes: ‘Oh, we get by without it just fine.’ Then right across the border in California, they’ll say ‘Oh, no. We can’t live without it. There’d be a 20% yield loss.’ There’s a lot of discrepancies in the kind of information that we would get,” Brassard said.

“When we actually dug into it, what we found was that if you actually relied on the hard data — the product performance data, the efficacy testing, what the yield difference is — you can get much more reliable answers,” he said.

These more reliable answers are important when producers are trying to maintain access to these products.

“There was a big movement in the ’90s, and I was at the forefront of it, of moving NAPIAP from the process of just asking expert opinions about what would happen to actually getting experts to pony up some data that would support their opinions,” he said.

California Ag Today2021-05-12T11:05:14-07:00December 13th, 2017|