American Pistachio Growers Pair with Anheuser-Busch and Michelob ULTRA Beer
December 24, 2014
First Ever In-Store Promotions for American Pistachio Organization
Fresno-based American Pistachio Growers is joining with Anheuser-Busch, St. Louis, Missouri, to promote the perfect pairing: the perfect smart snack and the perfect beer for adults with active lifestyles.
Starting now and through 2015, pistachio lovers can save up to $6 on the purchase of American Pistachio Growers member-branded pistachios and a 12-pack or larger of Michelob ULTRA.
This partnership between American Pistachio Growers and Anheuser-Busch’s Michelob ULTRA recognizes the increasing number of Americans who are eating healthy and staying fit. Pistachios are an ideal post-workout and daily snack and host a significant number of nutrients required to stay healthy. Additionally, pistachios are the lowest-in-fat snack nut grown in the United States. Michelob ULTRA is a superior light beer with 95 calories and 2.6g carbohydrates, and a proven favorite among adult consumers who enjoy a socially active lifestyle.
Beginning with the season of New Year’s resolutions — when many commit to health and fitness goals, the joint promotion will run through the National Football League playoffs and the Super Bowl; a time of many parties and gatherings. Three additional promotional periods are scheduled for Fourth of July and Labor Day gatherings, and kick-off of the fall football season.
“This is our first initiative at point of sale, to identify and promote pistachios grown and processed by the hundreds of members that make up American Pistachio Growers. It is a strong nationwide rollout, with a leading retail partner, and more than 19,000 stores participating including supermarkets, mass market retailers and drug stores,” says Judy Hirigoyen, Vice President, Global Marketing. Hirigoyen continues, “This concept was tested successfully in a few states in 2014. Research continues to reveal the health attributes of pistachios and industry growth confirms they are a popular choice as more Americans are choosing nutritional snacks.”
American Pistachio Growers view the Michelob ULTRA and pistachios partnership as a natural collaboration. The Michelob ULTRA beer line has long been associated with numerous athletic contests including running and cycling events, PGA Tour golf tournaments and ATP Tennis. American Pistachio Growers have teamed with several high-profile athletes including British pro cyclist Mark Cavendish, professional big mountain snowboarder and adventurer Jeremy Jones, pro sports team nutrition managers and is the “Official Snack” of USA Water Polo’s Men’s and Women’s Teams.
Details of the instant coupons and rebates on a state-by-state basis can be found on the American Pistachio Growers website AmericanPistachios.org.