New Director of Trade At CA Fresh Fruit Assoc

Caroline Stringer is New Director of Trade. at CFFA

The California Fresh Fruit Association (CFFA) is pleased to announce the hiring of Caroline Stringer as its new Director of Trade. Ms. Stringer comes to the Association after serving as a Public Affairs Representative at Pacific Gas & Electric. Prior to her role with Pacific Gas & Electric, Caroline served as the Senior Specialist on Global, Technical and Regulatory Affairs for the California Almond Board.

The Chairman of the Board for the Association, Randy Giumarra of Giumarra Vineyards Corp., stated, “We are very pleased that Caroline has agreed to become a part of the team at CFFA. Her personal background and education, as well as her extensive experience working in the area of trade will bring immense value to our membership.”

Association President Ian LeMay added, “We are extremely fortunate to have Caroline joining the CFFA team. The issues of trade and access into foreign markets is of paramount importance to our membership, possibly now more than ever. Caroline brings an extensive educational and professional background to this position and we are excited to see the work she does on our member’s behalf. We believe that Caroline is a natural fit, along with our current staff, to continue to bring value to CFFA members and to serve the California fresh fruit industry.”

Ms. Stringer is a graduate of San Francisco State University where she earned her bachelor’s degree in International Relations. She also earned a Master of Arts in International Trade Policy from the Monterey Institute of International Studies. Ms. Stringer’s first day at the Association will be Monday, January 6th.

California Ag Today2019-12-18T13:25:55-08:00December 20th, 2019|

Activist Groups Promote Fear on Consumer Food Choices

Activists Driving Consumers to Organic Food Only—Beyond Consumer Affordability

By Safe Fruits and Veggies

Despite recent and repeated calls by scientists and nutritionists to increase efforts to improve consumption, activist groups have created and promoted new webpages and infographics designed to raise fears among consumers about the safety of the more affordable and accessible fruits and vegetables.

These groups continue to ignore peer-reviewed research, which has shown these tactics don’t just negatively impact consumers’ purchasing decisions regarding conventionally grown produce—consumers’ reluctance also includes purchasing of organic produce as well. In other words, the work of these activists isn’t meeting their goal of driving consumers toward organics and maybe driving them away from produce altogether. How crazy is this?

Let’s review just some of the study findings, which have been released during the time these groups chose to create and promote new fear-based content:

“Prescriptions” for healthy foods could save more than $100 billion in healthcare costs. The healthy foods included fruits and veggies plus seafood, whole grains, and plant oils. The study concluded: “These new findings support the concept of ‘Food is Medicine.’”

Eating and drinking better, including increasing consumption of fruits and veggies, could prevent one in five deaths around the world. The study concluded: “Our findings show that suboptimal diet is responsible for more deaths than any other risks globally, including tobacco smoking, highlighting the urgent need for improving human diet across nations.”

Low fruit and veggie consumption resulted in an estimated three million deaths from heart disease or stroke. “Our findings indicate the need for population-based efforts to increase fruit and vegetable consumption throughout the world.” Click here to continue reading and to “like” and share this blog post.

California Ag Today2021-05-12T11:05:02-07:00July 19th, 2019|

Four Students Selected to Represent Real California Milk in Asia, Mexico

Student Ambassadors Share California Dairy Message with International Audiences

News Release

The California Milk Advisory Board (CMAB) has selected four students to serve as interns in the second year of the international dairy leadership program. Jessica Brown, Stefani Christieson, KayCee Hartwig-Dittman and Makayla Toste will serve as dairy representatives, working with marketing teams representing CMAB during the summer in Mexico, South Korea and Taiwan.

The interns, selected from students enrolled in agriculture-related programs at colleges and universities throughout the state, were chosen based on academic achievement, connection to the dairy industry, and a willingness to travel abroad and learn more about international dairy sales and marketing as well as a plan to work in the California dairy industry in the future.

Over the six-week period, each intern will spend time with in-country CMAB marketing organizations—Brown in Taiwan, Christieson and Hartwig-Dittman in South Korea and Toste in Mexico—to gain a better understanding of these markets, consumer buying habits, and promotional efforts on behalf of California’s dairy industry.

Brown is currently enrolled at Fresno State, majoring in agriculture business. She was raised on her family’s vineyard in Tracy and has always had a passion for agriculture. Her desire to learn about agriculture outside of the U.S. has provided her with opportunities to study abroad, most recently in Spain. Because of her love of travel and learning about other cultures, Jessica is focusing on international marketing at college, with plans to work in this field of study upon graduation in 2020. Brown is a member of the agriculture marketing team at Fresno State and will be working with Steven Chu and Associates in Taipei, Taiwan.

Christieson is a recent graduate of the UC Davis, where she received her B.S. in Political Science and minors in economics and French. She will be attending graduate school in the fall at Sciences Po in Paris, France, for a year and then will complete the program at Fudan University in Shanghai, China in year two. Christieson plans to complete her master’s degree in international economic policy and pursue a career as agriculture economic policy advisor for an agriculture export market organization to help California farmers continue to expand into emerging and established markets overseas. Christieson will be working with Sohn’s Market Makers, Ltd. in S. Korea.

Hartwig-Dittman is currently enrolled at Fresno State, where she is majoring in dairy science and is employed at the dairy unit on campus. She has a culinary arts degree from Diablo Valley Community College and has experience working in the restaurant industry in California. Her love of travel and food has allowed her to travel outside of the U.S., where she has learned to use dairy products in new and creative ways with hopes to find innovative ways to introduce dairy to consumers around the world. Hartwig-Dittman will also be working with Sohn’s Market Makers, Ltd. in South Korea.

Toste, a second-generation dairy farmer from Newman, received her B.S. degree in Animal Science with an emphasis in dairy science. During her last year at Fresno State, Toste served as the assistant herdsman for the Fresno State dairy unit, where she was responsible for the day-to-day operations of the dairy and an officer for the Fresno State Dairy Club. After the internship, she plans to work in the California dairy industry in promotion and marketing to help keep the industry viable for the next generation of farmers. Toste will serve as an intern with the team at Imalinx in Cuernavaca, Mexico.

“California accounts for more than 33 percent of all U.S. dairy exports so international trade is essential for our continued growth. Over the last decade, the CMAB has worked closely with partners in Asia and Mexico to develop markets for California dairy products. This program is focused on providing insight into international dairy marketing for future leaders like Jessica, Stefani, KayCee, and Makayla, who will work in the dairy business and one day serve on dairy industry boards and lead industry groups,” said Glenn Millar, Director of International Business Development for the CMAB.

The goal of the CMAB International Internship program is to provide agriculture/dairy college students an opportunity to learn about dairy foods and marketing in the international marketplace. The program looks to develop leaders who will serve on dairy industry boards and work in dairy foods production, processing, or sales/marketing.

California Ag Today2021-05-12T11:17:08-07:00July 12th, 2019|

Friant Water Blueprint Focused on Counties South of Delta

Blueprint Will Help Deliver Message for More Water

By Jessica Theisman, Associate Editor

An important blueprint for the success of farming in the Central Valley is being developed to present to California government officials. This blueprint outlines what must be done to get water to the eight counties south of the delta. The blueprint is a critical step to help keep farmers in business due to the pressure from the Sustainable Groundwater Management Act.

Johnny Amaral is the Friant Water Authority, Chief of External Affairs. Amaral overseas Friant’s engagement with San Joaquin Valley farmers, businesses, and related industry groups regarding water policy and water supply matters as well as legislative lobbying and communications activities.

“I remember this isn’t just about farmers. This entire Central Valley depends on a functioning water system. Whether you are a farm owner, a farm worker, a city councilman or somebody who works at a milk plant or at a library, it doesn’t matter,” he said. “San Joaquin Valley is in this together, and it is an all or nothing situation. This is being labeled as a farmer-led effort, and it is misleading.”

“This is a very broad coalition of very unusual interests coming together to promote this,” Amaral said.

California Ag Today2019-07-01T14:46:27-07:00July 1st, 2019|

FruitsAndVeggies.org Highlights How to Boost Health

FruitsAndVeggies.org Has Been Updated

By Jessica Theisman, Associate Editor

Eating more fruits and vegetables is important. California Ag Today recently spoke with Teresa Thorne executive director of the Alliance for Food and Farming, based in Watsonville She expressed the need to eat more fruits and vegetables and discussed how the website FruitsAndVeggies.org has been updated.

“Whether you choose organic or conventional, choose either with confidence,” Thorne said.

Both organic and conventional fruits and vegetables are safe.

“Experts everywhere agree that we should buy even more,” Thorne said.

Teresa Thorne

“Our website was getting a little bit old and rickety,” she explained.

The website, FruitsAndVeggies.org, was launched back in 2010. New sections on the website help readers understand the necessity of eating more fruits and vegetables.

“These new sections are kind of a fun take on our more traditional nutrition information,” Thorne said.

They also have fun facts such as how eating a lot of strawberries can help whiten teeth. And eating leafy Greens like spinach can lead to healthier hair.

“Things along those lines are just kind of fun little tidbits,” Thorne said.

“It is proven that consuming more foods and vegetables improve your mood, they’re great for you and you can be happier too if you eat more,” Thorne said.

The facts section also clarifies safety and prevention information.

“We also have another section about produce safety,” she said.

This was based on a popular blog that was published approximately one year ago. The information was consolidated it into one quick and easy section for viewers to easily read some interesting facts.

“One being that if we increased our serving by one serving of a fruit and vegetable in a day, 20,000 cancer cases could be prevented annually,” Thorne said.

California Ag Today2019-06-06T15:34:47-07:00June 6th, 2019|

Alliance For Food and Farming Launches New Website!

New Safefruitsandveggies.com Website Will Improve Visitor Experience

News Release

The Alliance for Food and Farming (AFF) has launched an updated safefruitsandveggies.com website with new content and to improve visitors’ experiences on the increasingly popular site.

“The safefruitsandveggies.com website now receives tens of thousands of visitors each year,” said Teresa Thorne, AFF Executive Director. “We want to continue to improve the site, retain our visitors, and attract new users. The newly formatted site will help us to do that.”

New sections include “A Dozen Reasons to Eat Fruits and Veggies,” and “Five Facts About Produce,” which are based upon popular blog posts. These sections provide quick and easily-retained information about the benefits of eating fruits and veggies as well as the safety of organic and conventional produce.

The Safety Standards section of the website, which provides comprehensive information about the stringent regulations governing the approval and use of organic and conventional pesticides, has also been updated.

“This has become among the most visited sections of safefruitsandveggies.com because all the pesticide regulation information from various government agencies can be found in one place,” Thorne said. “Instead of going through multiple searches and websites to learn more about these regulations, people can just come to safefruitsandveggies.com.”

Still to come are web pages specifically designed for nutritionists and dietitians to help them answer produce safety questions from consumers, their customers, and clients.

“This new web page was actually requested by dietitians, and we are excited to have their input as we build the content,” Thorne said.

“Since research shows consumers find dietitians and nutritionists are among the most credible sources when it comes to pesticide residues and produce safety, it is important they have readily usable information,” Thorne added.

Among the most visited website section continues to be the residue calculator, which shows consumers they could literally eat hundreds to thousands of servings of a fruit or veggie in a day and still not have any health effects from residues.

“All of the website content is either based upon peer reviewed research or on analyses by experts in the areas of toxicology, risk analysis, nutrition and farming,” Thorne said. “Consumers can also view 40 videos featuring farmers and scientists, as well as information about peer reviewed studies.”

The AFF works to provide credible, science-based information so consumers can make the right shopping choices for themselves and their families.

“The safefruitsandveggies.com website is the cornerstone of our efforts,” Thorne said. “By providing facts about produce safety and countering misinformation, we hope to remove fear as a barrier and encourage increased consumption of all forms of produce.”

California Ag Today2021-05-12T11:05:04-07:00April 24th, 2019|

Charlie Arnot: A Better Way to Talk To Consumers About Ag

Listening to Customers Concerns Will Help With Skepticism

By Patrick Cavanaugh, Editor

There are biases against large-scale businesses, according to Charlie Arnot, CEO of The Center For Food Integrity. He said that listening to customers concerns will help with the skepticism.

“The fundamental bias we see against size and scale is a belief that the larger companies, the larger entities, will put profit ahead of public interest. We know that’s not true,” Arnot said. “Those of us who work in agriculture … know that the people—the men, and women who work in agriculture—are terrific. They’ve got values that resonate. They’re committed to doing what’s right. But because of the size, the scale of agriculture today, it raises greater questions.”

Charlie Arnot, CEO of The Center For Food Integrity

Arnot explained that this means that the ag industry needs to embrace that consumer skepticism and be willing to address those questions and not be defensive.

“We want to help people understand that yes, the size and scale has changed, but our commitment to do what’s right has never been stronger.

Consider the adage, “it’s better to make a friend than win an argument.”

“And when you get into that conversation, do you want to win an argument or do you want to win a friend?” Arnot asked. “You know, what’s important to you? And frequently if we listen hard enough, we can hear people’s values. We can listen to what they’re talking about and find that place of connection.”

“So when someone says, you know, ‘it makes me uncomfortable to see all the pesticides and the spraying on all the produce in California. I don’t think it’s safe.’ We can either defend pesticides and applications of crop protection chemicals, or we can listen to say, okay, well [what] I heard them say is they care about safe food.”

“Terrific. I care about safe food. Let’s have a conversation about our commitment to safe food as opposed to a conversation about trying to defend pesticides or crop protection chemicals,” Arnot explained.

He said that consumers have many needs when they’re making decisions about food. “Historically, we’ve thought about their rational needs. We’re going to give them information, but they also have social and emotional needs that they’re trying to meet as well.”

“They want to feel good. They want to have that emotional reinforcement [that] they’ve made the right decision for their families. They want to have confidence and feel good [that] they’ve decided to buy food that’s going to be safe and nutritious,” Arnot said. “They want to get that social reinforcement when they bring it out of the bag, when they talk to their friends, when they post a picture on Instagram or Facebook about what they’re doing. They want people to reinforce [that] they made the right choice about what they purchased.”

For more information on the Center For Food Integrity: http://www.foodintegrity.org/

California Ag Today2019-04-19T15:47:57-07:00April 19th, 2019|

Winning on Reducing Food Waste Month

In U.S., One-Third of all Available Food Goes Uneaten Through Loss or Waste.

News Release Edited By Patrick Cavanaugh

Recently, the U.S. Environmental Protection Agency (EPA), the U.S. Department of Agriculture (USDA), and the Food and Drug Administration (FDA) kick off Winning on Reducing Food Waste Month by calling for greater collaboration with public, private, and nonprofit partners as well as state and local officials to educate and engage consumers and stakeholders throughout the supply chain on the need to reduce food loss and waste.

In the U.S., more than one-third of all available food goes uneaten through loss or waste. Food is the single largest type of waste in our daily trash. In recent years, great strides have been made to highlight and mitigate food loss and waste, but the work has just begun. When food is tossed aside, so too are opportunities for economic growth, healthier communities, and environmental prosperity—but that can change through partnership, leadership, and action. Further elevating the importance of this issue, the recent announcement follows a Presidential Message from President Trump acknowledging the month of April as Winning on Reducing Food Waste Month and encouraging public action and participation from all sectors.

“Reducing food waste and redirecting excess food to people, animals, or energy production provide immediate benefits to public health and the environment. I am proud to join President Trump and my federal partners in recognizing April as Winning on Reducing Food Waste Month,” EPA Administrator Andrew Wheeler said. “We are working closely with our federal partners and stakeholders across the nation to reduce the amount of food going to landfills and maximize the value of our food resources.”

“USDA alone cannot end food waste, it will require partners from across the supply chain working together on innovative solutions and consumer education. We need to feed our hungry world, and by reducing food waste, we can more wisely use the resources we have. I am pleased President Trump identified this issue as one of importance, and I look forward to USDA’s continued work with our agency partners at EPA and FDA to change behavior in the long term on food waste,” U.S. Secretary of Agriculture Sonny Perdue said.

“With 1 in 6 people getting a foodborne illness every year in the U.S. and up to 40 percent of food left uneaten, it’s understandable why food safety and food waste are major societal concerns,” FDA Deputy Commissioner Frank Yiannas said. “The FDA is working to strengthen its collaboration and coordination with the EPA and USDA to strategically align our federal efforts between the two issues to better educate Americans on how to reduce food waste and how it can be done safely.”

As part of the month’s observances, on April 9, EPA will host a live-streamed event with USDA and FDA. Additional joint agency actions will be announced at the event regarding the Winning on Reducing Food Waste Initiative. At the event, a panel of food waste stakeholders will share how state and local communities can join the federal government in reducing food waste and loss.

USDA, EPA, and FDA invite public and private partners to participate in Winning on Reducing Food Waste Month through the following:

Join the conversation: Share your efforts with the #NoWastedFood hashtag in your social media posts throughout the month.
Educate your community: Learn about USDA, EPA, and FDA programs and resources to reduce food loss and waste.
Be a U.S. Food Loss and Waste 2030 Champion: Join other corporate and business leaders who have made a public commitment to reducing food loss and waste in their U.S. operations by 50 percent by the year 2030.

The Winning on Reducing Food Waste Initiative is a collaborative effort among USDA, EPA, and FDA to reduce food loss and waste through combined and agency-specific action. Individually and collectively, these agencies contribute to the initiative, encourage long-term reductions, and work toward the goal of reducing food loss and waste in the United States. These actions include research, community investments, education and outreach, voluntary programs, public-private partnerships, tool development, technical assistance, event participation, and policy discussion.

California Ag Today2019-04-08T16:37:18-07:00April 8th, 2019|

Americans Need to Eat More Fruits and Vegetables

After Nearly 25 Years, It’s time to Advocate for Consumption

News Release From SafeFruitsAndVeggies.com

There is so much good stuff to say about organic and conventional produce, from studies which clearly show the safety of both to decades of research that illustrate the disease-prevention aspects of these nutrient-dense foods. Plus, farms and farming companies continue to develop innovative, convenient fruits and vegetables, which are helping to increase consumption.

But while we are making some headway, only one in 10 Americans eat enough produce according to the Centers for Disease Control. Why? Because barriers to consumption still exist. One of those barriers is safety fears generated by certain groups who inaccurately disparage the more affordable and accessible forms of produce.

Among the longest and biggest offenders comes from an activist group that annually releases its so-called “dirty dozen” list. Since 1995, this group’s fear-based ‘marketing against’ tactic disparaging the most popular produce items has been used in an attempt to promote purchasing of organic products.

Look, we completely understand advocating for your members when the information is credible and the science is strong. The AFF advocates on behalf of organic and conventional farmers of fruits and vegetables and the safety of their products every day. But when you raise unfounded fears based upon unsupportable science about the only food group health experts universally agree we should eat more of, it is time to revisit your approach. Especially when peer reviewed research is showing this tactic may result in low income consumers stating they are less likely to purchase any produce—organic or conventional—after learning about the “dirty dozen” list.

Put another way, according to these research findings, this activist group may actually be marketing against their own constituents’ organic products by releasing this list.

To summarize, the “dirty dozen” list is scientifically unsupportable, it may negatively impact consumers’ purchasing decisions, and it’s possibly even detrimental to the very products the list authors are trying to promote. After almost 25 years, it is time to retire this tactic in favor of more creative “marketing for” strategies that encourage consumption and doesn’t scare consumers.

California Ag Today2021-05-12T11:05:04-07:00April 3rd, 2019|

More Facts About the “Dirty Dozen” List

New So-called “Dirty Dozen” List is Baseless

News Release

To everyone that has read about the “Dirty Dozen” list and is now confused and conflicted about buying the more affordable and accessible fruits and veggies, this blog is for you. Keep in mind that the “Dirty Dozen” list is designed to make you worry and be fearful. After all, fear is a very powerful motivator, and the list authors attempt to increase safety fears to motivate and influence consumers’ produce buying decisions.

So here are some facts about the “Dirty Dozen” list that underscore you can consume either conventional or organic produce with confidence. Both are safe, and the right choice is to eat more every day.

Arbitrary Methodology: According to Dr. Carl Winter, toxicologist, University of California, Davis.: “This year’s EWG list is produced using the same arbitrary methodology the EWG has used in the past. Most importantly, the EWG focuses upon the presence (or absence) of pesticide residues in its methodology and public statements rather than on the actual amounts of pesticides detected, which are extremely low. To accurately assess consumer risks from pesticides, one needs to consider three major factors – 1) the amount of residue on the foods, 2) the amount of food consumed, and 3) the toxicity of the pesticides. The methodology used by EWG ignores all three.”
Meet Organic Standard: Did you know that the vast majority of conventionally grown produce tested by United States Department of Agriculture could qualify to be labeled “organic,” specific to their residue levels? It’s true. The USDA allows organic produce to have residues that are “less than 5% of EPA tolerances” and the majority of residues found on conventionally grown produce are below this level. This nicely illustrates how low residues are, if present at all.
You Can Eat A Lot of Kale: If you are concerned about residues on kale, you would have to eat a lot more each day to see any health effects. In fact, a man would have to eat 26,061 servings in a day.. Click here to continue reading and to like and share this blog post.