Alliance For Food and Farming Hosts Food Safety Media Tour

RDs, Health and Nutrition Writers and Bloggers Join AFF’s Third Produce Safety Tour

The Alliance for Food and Farming (AFF), in conjunction with Markon Cooperative, hosted its third “Facts, Not Fears” Produce Safety Media Tour for registered dietitians, health and nutrition writers and bloggers on August 19, 20 and 21 in the Salinas Valley. Tour participants visited fruit and vegetable fields as well as engaged with farmers, chefs and scientists with expertise in nutrition and food safety during the three-day event.

“It was another great group and we shared many meaningful conversations and dialogue,” said Tim York, Markon President and AFF Management Board Chair. “Our goal is to provide our guests with a firsthand look at farming and how we strive to provide safe and healthy foods for consumers. But, all of us walk away learning so much from our tour guests, including how we can communicate better with consumers about produce safety.”

Alliance for Food and Farming tour guests are joined by host Tim York of Markon, along with Markon’s food safety team, Dr. Carl Winter of U.C. Davis and tour sponsors Lisa Lochridge, Florida Fruit and Vegetable Association, Carolyn O’Donnell, California Strawberry Commission and Dr. Bob Whitaker of Produce Marketing Association. (Tour sponsors also included California Giant Berry Farms and First Fruit Marketing)

“The opportunity to build one-on-one relationships with these influencers is so important. Our tour guests have a direct connection to consumers so their efforts to share information about farming and food safety are always impactful,” said Teresa Thorne, AFF Executive Director. “We want to thank our tour partner, Markon, for making this experience possible, as well as the farmers and scientists who provided information and perspectives,” Thorne said.

In addition to the farm tours, the AFF and Markon facilitated a Roundtable discussion where tour guests were joined by farmers and farming companies, scientists, chefs and trade groups for a free-flowing discussion that encompassed food safety, organic and conventional farming practices, produce consumption, food waste, pesticide use, food safety regulations and consumer outreach. “Nothing is off the table during this discussion and everyone is encouraged to ask questions, provide their perspective, agree or disagree,” York says. “This has become among the most popular components of the tour for everyone involved,” York said.

The eight RDs, writers and bloggers involved in the tour provide content and articles to media outlets including, Washington Post, Today’s Dietitian, Shape Magazine, U.S. News and World Report, Dr. Oz, Sirius XM’s Dr. Radio program, CNN, Huffington Post, Buzzfeed, Glamour, Health Magazine, LA Times and Prevention, among others. The tour participants’ social media properties also reach thousands of followers each day.

“We have seen the benefits of engagement and sharing of AFF social content by these influencers over the last couple years,” York says. “We strongly believe their efforts in mainstream and social media has contributed to a recent and steady decline in one-sided coverage of the annual release of the ‘dirty dozen’ list,’” York says.

The “dirty dozen” list recommends avoidance of popular and healthy produce items based upon scientifically unsupportable claims about pesticide residue levels. When the AFF began its Safe Fruits and Veggies campaign in 2010 to counter inaccurate produce safety messaging, the “dirty dozen” list enjoyed widespread coverage each year in major newspapers, national news broadcasts and online news outlets. “Since 2010, overall coverage of the list release has declined significantly and now only 25% of the coverage is one-sided,” Thorne said.

The goal of the AFF is to provide science-based food safety information about organic and conventional produce so that facts, not fears, can guide consumers’ shopping choices. The cornerstone of the AFF’s outreach efforts is the newly updated safefruitsandveggies.com website, which includes information about farming, nutrition, health, toxicology and risk analysis for consumers, media and nutritionists and dietitians.

“We want to extend our sincere thanks to all of our guests for joining us, sharing their insights and suggestions on how we can all work together to reassure consumers about the safety of produce,” York said.

“We also extend our appreciation and thanks to the California Strawberry Commission, California Giant Berry Farms, First Fruits Marketing, Florida Fruit and Vegetable Association and the Produce Marketing Association for their sponsorship and participation in the AFF’s 2019 tour,” Thorne concluded.

California Ag Today2019-08-22T12:59:10-07:00August 22nd, 2019|

Four Students Selected to Represent Real California Milk in Asia, Mexico

Student Ambassadors Share California Dairy Message with International Audiences

News Release

The California Milk Advisory Board (CMAB) has selected four students to serve as interns in the second year of the international dairy leadership program. Jessica Brown, Stefani Christieson, KayCee Hartwig-Dittman and Makayla Toste will serve as dairy representatives, working with marketing teams representing CMAB during the summer in Mexico, South Korea and Taiwan.

The interns, selected from students enrolled in agriculture-related programs at colleges and universities throughout the state, were chosen based on academic achievement, connection to the dairy industry, and a willingness to travel abroad and learn more about international dairy sales and marketing as well as a plan to work in the California dairy industry in the future.

Over the six-week period, each intern will spend time with in-country CMAB marketing organizations—Brown in Taiwan, Christieson and Hartwig-Dittman in South Korea and Toste in Mexico—to gain a better understanding of these markets, consumer buying habits, and promotional efforts on behalf of California’s dairy industry.

Brown is currently enrolled at Fresno State, majoring in agriculture business. She was raised on her family’s vineyard in Tracy and has always had a passion for agriculture. Her desire to learn about agriculture outside of the U.S. has provided her with opportunities to study abroad, most recently in Spain. Because of her love of travel and learning about other cultures, Jessica is focusing on international marketing at college, with plans to work in this field of study upon graduation in 2020. Brown is a member of the agriculture marketing team at Fresno State and will be working with Steven Chu and Associates in Taipei, Taiwan.

Christieson is a recent graduate of the UC Davis, where she received her B.S. in Political Science and minors in economics and French. She will be attending graduate school in the fall at Sciences Po in Paris, France, for a year and then will complete the program at Fudan University in Shanghai, China in year two. Christieson plans to complete her master’s degree in international economic policy and pursue a career as agriculture economic policy advisor for an agriculture export market organization to help California farmers continue to expand into emerging and established markets overseas. Christieson will be working with Sohn’s Market Makers, Ltd. in S. Korea.

Hartwig-Dittman is currently enrolled at Fresno State, where she is majoring in dairy science and is employed at the dairy unit on campus. She has a culinary arts degree from Diablo Valley Community College and has experience working in the restaurant industry in California. Her love of travel and food has allowed her to travel outside of the U.S., where she has learned to use dairy products in new and creative ways with hopes to find innovative ways to introduce dairy to consumers around the world. Hartwig-Dittman will also be working with Sohn’s Market Makers, Ltd. in South Korea.

Toste, a second-generation dairy farmer from Newman, received her B.S. degree in Animal Science with an emphasis in dairy science. During her last year at Fresno State, Toste served as the assistant herdsman for the Fresno State dairy unit, where she was responsible for the day-to-day operations of the dairy and an officer for the Fresno State Dairy Club. After the internship, she plans to work in the California dairy industry in promotion and marketing to help keep the industry viable for the next generation of farmers. Toste will serve as an intern with the team at Imalinx in Cuernavaca, Mexico.

“California accounts for more than 33 percent of all U.S. dairy exports so international trade is essential for our continued growth. Over the last decade, the CMAB has worked closely with partners in Asia and Mexico to develop markets for California dairy products. This program is focused on providing insight into international dairy marketing for future leaders like Jessica, Stefani, KayCee, and Makayla, who will work in the dairy business and one day serve on dairy industry boards and lead industry groups,” said Glenn Millar, Director of International Business Development for the CMAB.

The goal of the CMAB International Internship program is to provide agriculture/dairy college students an opportunity to learn about dairy foods and marketing in the international marketplace. The program looks to develop leaders who will serve on dairy industry boards and work in dairy foods production, processing, or sales/marketing.

California Ag Today2021-05-12T11:17:08-07:00July 12th, 2019|

FruitsAndVeggies.org Highlights How to Boost Health

FruitsAndVeggies.org Has Been Updated

By Jessica Theisman, Associate Editor

Eating more fruits and vegetables is important. California Ag Today recently spoke with Teresa Thorne executive director of the Alliance for Food and Farming, based in Watsonville She expressed the need to eat more fruits and vegetables and discussed how the website FruitsAndVeggies.org has been updated.

“Whether you choose organic or conventional, choose either with confidence,” Thorne said.

Both organic and conventional fruits and vegetables are safe.

“Experts everywhere agree that we should buy even more,” Thorne said.

Teresa Thorne

“Our website was getting a little bit old and rickety,” she explained.

The website, FruitsAndVeggies.org, was launched back in 2010. New sections on the website help readers understand the necessity of eating more fruits and vegetables.

“These new sections are kind of a fun take on our more traditional nutrition information,” Thorne said.

They also have fun facts such as how eating a lot of strawberries can help whiten teeth. And eating leafy Greens like spinach can lead to healthier hair.

“Things along those lines are just kind of fun little tidbits,” Thorne said.

“It is proven that consuming more foods and vegetables improve your mood, they’re great for you and you can be happier too if you eat more,” Thorne said.

The facts section also clarifies safety and prevention information.

“We also have another section about produce safety,” she said.

This was based on a popular blog that was published approximately one year ago. The information was consolidated it into one quick and easy section for viewers to easily read some interesting facts.

“One being that if we increased our serving by one serving of a fruit and vegetable in a day, 20,000 cancer cases could be prevented annually,” Thorne said.

California Ag Today2019-06-06T15:34:47-07:00June 6th, 2019|

More Facts About the “Dirty Dozen” List

New So-called “Dirty Dozen” List is Baseless

News Release

To everyone that has read about the “Dirty Dozen” list and is now confused and conflicted about buying the more affordable and accessible fruits and veggies, this blog is for you. Keep in mind that the “Dirty Dozen” list is designed to make you worry and be fearful. After all, fear is a very powerful motivator, and the list authors attempt to increase safety fears to motivate and influence consumers’ produce buying decisions.

So here are some facts about the “Dirty Dozen” list that underscore you can consume either conventional or organic produce with confidence. Both are safe, and the right choice is to eat more every day.

Arbitrary Methodology: According to Dr. Carl Winter, toxicologist, University of California, Davis.: “This year’s EWG list is produced using the same arbitrary methodology the EWG has used in the past. Most importantly, the EWG focuses upon the presence (or absence) of pesticide residues in its methodology and public statements rather than on the actual amounts of pesticides detected, which are extremely low. To accurately assess consumer risks from pesticides, one needs to consider three major factors – 1) the amount of residue on the foods, 2) the amount of food consumed, and 3) the toxicity of the pesticides. The methodology used by EWG ignores all three.”
Meet Organic Standard: Did you know that the vast majority of conventionally grown produce tested by United States Department of Agriculture could qualify to be labeled “organic,” specific to their residue levels? It’s true. The USDA allows organic produce to have residues that are “less than 5% of EPA tolerances” and the majority of residues found on conventionally grown produce are below this level. This nicely illustrates how low residues are, if present at all.
You Can Eat A Lot of Kale: If you are concerned about residues on kale, you would have to eat a lot more each day to see any health effects. In fact, a man would have to eat 26,061 servings in a day.. Click here to continue reading and to like and share this blog post.

California Ag Today2021-05-12T11:05:05-07:00March 26th, 2019|

Reducing Food Waste Should Be Top of Mind

“No Taste for Waste” Initiative Starts a Big Conversation

By Mikenzi Meyers, Associate Editor

As we end 2018 and head to 2019, it’s a good idea to think about reducing food waste. CropLife America, a national trade organization that represents manufacturers, formulators, and distributors of pesticides, is working to minimize the amount of food Americans throw away every day. Kellie Bray, Senior Director of Government Affairs for CropLife, encourages Americans to start the conversation of food waste.

“This is a conversation that is so important not only to growers and producers but to consumers and the people who are really cognizant of food issues. Not only making sure that they save money and food in their own homes but making sure too that people who need food have it,” Bray urged.

In order to set this conversation into motion, CropLife, along with the American Farm Bureau and Meredith Corporation, have partnered on an initiative called, “No Taste for Waste.” The initiative has worked to create a “bookazine” that was available in grocery stores and even your local Target.

“It’s a combination of recipes, farmer’s stories, and tips and tricks on how to maximize the food you have now, so nothing goes to waste,” Bray explained.

Get the Facts on Food Waste

The amount of food wasted in the United States equates to more than 1,250 calories per day, per person, annually.
Food waste is responsible for at least 2.6 percent of all U.S. greenhouse gas emissions.
The number one contributor to all landfill content is food waste, contributing around 21 percent each year.
Each year, between 125 and 160 billion pounds of food are left uneaten in the United States.
Between 21 to 33 percent of agricultural water use is accounted for by food waste.
Cropland of uneaten food accounts for between 18 to 28 percent of U.S. total cropland, which is more than the entire state of New Mexico.
Households are responsible for the largest portion of all food waste. At 238 pounds of food per person, that equals 76 billion pounds!
Many farmers cut back on food waste by using unsold produce as feed for livestock or compost in the soil.

For more information on how to prevent food waste, visit: notasteforwaste.org

California Ag Today2018-12-31T14:46:10-08:00December 31st, 2018|

Social Media Tips for Moveable Middle

Educating the Moveable Middle, One Picture at a Time

By Mikenzi Meyers, Associate Editor

With technological advancements that enable everyone to share stories on social media at the click of a button, farmers now have the ability to educate the public beyond the news that chocolate milk does not, in fact, come from brown cows. Casey Kinler, Communications Manager with the Animal Ag Alliance based out of Arlington, Virginia, is urging farmers to capitalize on this opportunity.

“The problem is … [consumers] don’t hear from farmers too often,” Kinler said. “They hear a lot from the other side.”

Sharing their agricultural story can be as simple as one photo a day with a beneficial, detailed explanation that will protect it from being taken out of context.

“Stay honest and be that relatable person that people can ask questions to,” Kinler advised.

It is important that producers are engaged in conversations with those optimistic and interested in where their food comes from. Kinler calls this the moveable middle and encourages this to be the focal point for farmers.

“Have a conversation with those people and don’t waste your time on people who are trying to detract your message,” she concluded.

California Ag Today2018-12-20T16:33:22-08:00December 20th, 2018|

Facts Not Fear on Growing Produce

Understanding Salinas Valley Farming Practices

By Jessica Theisman, Associate Editor

Among the mix of registered dietitians conveying the accurate message, California Ag Today concluded our conversation about Facts Not Fear with Teresa Thorn, executive director of the Alliance for Food and Farming, located in Watsonville.

The Alliance hosted the second Facts Not Fear produce safety media tour, in conjunction with Markon Cooperative, for registered dieticians, health and nutrition writers, and bloggers last month in the Salinas Valley. Impacting the customer with the proper information is key.

Teresa Thorn

“We have a mix of writers and bloggers who again have that bullhorn to consumers,” Thorn said.

Social media was also used in conveying the message.

“They’re posting, and we’ve read it and retweeted a lot of their stuff so you can go to our social channels and see some of it,” she explained.

Speaking to growers was very important, and asking industry professionals to attend was vital to cultivating relationships.

“They loved being out in the field. We were always the last ones to get on the bus because they had so many questions,” Thorn said.

The group also does a roundtable discussion where they bring in scientists, shafts, regulators, farmers, and farming companies into the room at Markon’s Produce Expo.

“Building that network was really important,” Thorn said.

California Ag Today2018-10-10T16:43:27-07:00October 10th, 2018|

“Facts Not Fear” Tour Brings Consumers One Step Closer to the Farm

“Facts Not Fear” Produce Safety Media Tour Helps Bloggers Learn About Ag

By Mikenzi Meyers, Associate Editor

Closing the gap between the consumer and the farm is a continuous work in progress. Teresa Thorne, Executive Director of the Alliance for Food and Farming, is dedicated to making this happen. She helped put on the second “Facts Not Fear” Produce Safety Media Tour for registered dietitians, health and nutrition writers, and bloggers recently in the Salinas Valley, which directly focused on consumer concerns.

The “Fact Not Fear” tour allowed media influencers to see farming practices first hand, in hopes that they would share the information learned with the consumers that follow them.

Teresa Thorne

“We look at them to kind of be the consumer eyes and ears and really learn more about how we produce food,” Thorne explained.

Thorne also noted that one of the main topics brought up during the round table discussion was the great “organic versus conventional farming” debate. “The farmers that were there did a great job of talking about the fact that there’s actually more similarities than differences,” she said.

In a consumer-driven industry, educating people has never been more crucial.

“For them to come out and see firsthand what we do, and then share that back with those consumers and be able to address their concerns directly, it’s just really important for us.”

California Ag Today2018-09-26T15:01:11-07:00September 26th, 2018|

Food Bloggers, Dietitians Learn More About Produce Safety in Salinas

“Facts Not Fear” Educates Participants on Vegetable Production

News Release Edited By Patrick Cavanaugh

The Alliance for Food and Farming, in conjunction with Markon Cooperative, hosted its second “Facts Not Fear” Produce Safety Media tour last week in the Salinas Valley.

“Our goal is for … [registered dieticians], health and nutrition writers and bloggers to see firsthand the care and commitment farmers have for producing safe and wholesome foods. We believe we met that goal. But, what we learn from our tour guests continues to be just as valuable,” said Teresa Thorne, Executive Director of the Alliance for Food and Farming, based in Watsonville.

In addition to farm and facility tours, the AFF and Markon facilitated a round table meeting where tour guests were joined by farmers and farming companies, scientists, regulators and chefs for a free-flowing discussion that encompassed food safety, farming practices, food waste, pesticide use, food safety regulations, new technologies, health and nutrition, and consumer outreach.

The RDs, bloggers, and writers attending the tour reported they enjoyed the chance to tour the farms one day and then discuss what they saw with these experts. They also appreciated the opportunity to share their information needs and concerns directly during the round table discussion.

And, what were some of our key takeaways from guests? Consumers want transparent and honest communication regarding food safety and food production practices. The RDs, bloggers, and writers share The Alliance for Food and Farming’s concerns about produce safety misinformation and appreciate and need access to scientists and experts that can assist them when addressing consumer questions and correcting misconceptions.

“And, they were very impressed with the technological advancements they saw in the harvesting and processing of produce,” said Thorne.

“While the importance of seeing the fields and harvest and touring processing facilities cannot be underscored enough, meeting and connecting with the people growing our food, directly sharing concerns with farmers and scientists in a group and one-on-one setting and the expansion of their produce industry network is of equal importance for our guests,” Thorne explained.

“Our sincere thanks to everyone who allowed us to visit their farms, watch the harvest, view their processing facilities as well as joined us for the round table discussion,” Thorne said. “And, our thanks and appreciation to our tour partner, Markon Cooperative, for making this tour possible as well as our tour sponsors Cal-Giant Berry Farms, the California Strawberry Commission and the Produce Marketing Association.”

Thorne also praised the 2017 and 2018 tour alumni.

“We will keep the conversation going and look forward to learning more from the attendees as we all work toward our shared goal of increasing daily consumption of organic and conventional fruits and veggies,” she said.

The host, The Markon Cooperative, supplies the food service industry fresh fruits and vegetables.

California Ag Today2018-09-06T16:01:40-07:00September 6th, 2018|

Support Agriculture By Being An ‘AgVocate’

Bayer CropScience Says Farmers Need to AgVocate with Consumers

By Brian German, Associate Broadcaster

The California Association of Pest Control Advisers (CAPCA) recently held their 42nd Annual CAPCA Conference & Agri-Expo in Anaheim. It was a sellout crowd at the Disneyland Convention Center, with about 1,600 registered participants and more than 160 different trade show vendors participating. The theme of this year’s conference was “Feeding a Nation, Fighting the Fear,” with speakers covering a variety of topics related to public interest in agriculture.

David Hollinrake, vice president of Agricultural Commercial Operations (ACO) Marketing with Bayer CropScience, talked about a program that Bayer CropScience sponsors called AgVocate. “AgVocacy really is about engaging the farmer population so that they can represent modern agriculture to the consumer population that has a growing disconnect from what we do,” Hollinrake said.

vice president of Agricultural Commercial Operations (ACO) Marketing with Bayer CropScience, AgVocacy

David Hollinrake, vice president of Agricultural Commercial Operations (ACO) Marketing with Bayer CropScience

There has been a growing disconnect between those who are involved with agriculture and the overall consumer base. “With misinformation sometimes comes misconceptions and mistrust,” Hollinrake noted.

One of the reasons for the divide between growers and consumers is that the number of people involved in agriculture has declined significantly over the past 50 years. “When my grandfather grew up on the farm, some 40 percent of people were involved in production agriculture. Today, there’s only 1 percent of the population involved in agriculture,” Hollinrake said.

It’s important to bridge that gap by giving consumers a better understanding of what agriculture is really about. “Our role with AgVocacy is to enable the farmers to take an active role in describing the benefits of modern Ag and really dispelling a lot of the myths that exist in agriculture,” Hollinrake said.

“One of the other topics that we spoke about was the difference between conventional agriculture and organic agriculture,” Hollinrake noted. The growth in organic farms has created an atmosphere of misunderstanding; with consumers erroneously believing that traditionally grown produce is somehow less safe. Without being involved in agriculture, it’s understandable for people to have misconceptions about how the industry works. However, these types of beliefs solidify the need for the AgVocate program.

Hollinrake thinks meeting the dietary needs of a growing population will require both organic and traditional farming. “If we’re going to feed 10 billion people by 2050, it’s going to take all forms of agriculture. To me, it’s not an ‘either/or’ – it’s a ‘yes/and’ conversation,” Hollinrake said.

California Ag Today2016-11-16T10:49:02-08:00November 16th, 2016|